“Your business doesn’t need more content, it needs better content,” says Ann Handley, Chief Content Officer at MarketingProfs. For small businesses, this sounds like really good news. It’s hard enough to come up with what we have much less churn out more….
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Surviving Social, 3 Must Haves To Sustain Your Brand On Social Media
Just being on social media isn’t enough. While it only takes a couple minutes to set up an account, it takes months to build up a credible presence. And it’s tempting to want to be everywhere because everyone else seems…
Cheap vs. Affordable: How Positioning Impacts Customer Perception of Your Brand
At first glance, the words cheap and affordable seem to mean the same thing – low price. But in your customer’s mind, cheap can also translate to low quality. Messaging is just as important as selling your products and services. So, considering how word…