employee engagement customer experience
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Is Employee Engagement the Secret To Better Customer Experience?

We’re all in the people business. Regardless of what you sell, there’s a person behind ever dollar made. And it’s not just your customer. Employee engagement has a direct impact on customer experience. Not knowing what motivates your employees will make it nearly impossible to deliver on your brand promise of serving your customers. What is…

What Makes Your Customer Experience Worth Talking About
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What Makes Your Customer Experience Worth Talking About?

We’ve reached a tipping point. Brands are no longer competing solely on the quality of their products and services. Consumer sentiment is favoring brands who not only deliver the “goods”, but the service to match. When combined, these brands offer a contagious customer experience that these newly minted brand advocates – customers – can’t wait…

3 Secrets To Getting Your Customers To Sell For You (Hint: Think Service)
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3 Secrets To Getting Your Customers To Sell For You (Hint: Think Service)

Let’s face it.  We need repeat sales to make this thing called business work. Even our best efforts fall short if we fail to get customers to buy the right products, at the right price, at the right time, not just once, but over and over again. But many of us settle for becoming a one hit…

Springing Forward: Why this is the perfect time to use a brand audit to spruce up your brand
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Springing Forward: Why this is the perfect time to use a brand audit to spruce up your brand

It’s official.  Spring is on the horizon and warmer days are ahead.  Time for daffodils and buttercups, yard sales and remodeling.  Time to clean out the closets and de-clutter the work shed, pull up the weeds and plant the garden.  It’s indeed time for new beginnings. And as a small business owner, what better way…

Submit Questions Here: Why Customer Participation Is Key to Getting Buy-In and Building Your Brand
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Submit Questions Here: Why Customer Participation Is Key to Getting Buy-In and Building Your Brand

Now more than ever, customers are swimming in an endless pool of information.  Just about every topic you can think of is searchable online and findable on Google. Yet when it comes to solving their specific problems, many customers feel left to drift at sea, clinging desperately to our websites, social platforms, or physical locations…

Preparing for Change – 3 Ways To Find More Cheese

Preparing for Change – 3 Ways To Find More Cheese

About ten years ago, I was working at an affinity marketing firm. From time to time, management would get all associates together in a large banquet hall for the all-employee meeting. You’ve been to those…free coffee and poppy seed muffins. Well, these meetings were often used to tell us how good (or bad) the company was doing and plans…