When it comes to Disney World, I’ve just one thing to say – they’ve got this thing figured out! After spending a week there on vacation with my family recently, I came back tired yet awe-struck at the megabrand that…
branding
Social Media: Tricks and Treats
Let’s be honest, if you’re like me, the idea of social media was scary at first. I mean, it’s one thing to publish a website, but it’s another to create an online presence that draws in people you don’t know and invite…
Marketing Strategy – The Ultimate Love Story
“People love romance.” I saw this quote in a recent ad for People magazine and I have to say, I agree. We all want to see the heroine swept off her feet by the ruggedly handsome hero, risking life and limb, to rescue her…
The Initial Meeting….A Time to Listen, Not Talk
I’m a talker. That’s a surprise to some, but not to most. But my daughter, a thriving kindergartener, puts me to shame. As soon as she opens the car door, it starts. Talking 100 words per minute, I know who did what…
What Business Are You In?
If you ask many small business owners what business they’re in, they will tell you simply what they do. ‘I build websites’ or ‘I distribute promotional goods.’ While these statements are true, you only have a few seconds to make an impression…
What Will They See?
Some of my most treasured moments are the times when I watch my daughter pretend play. Of course she has dolls and talking games, but it’s those times that she picks the simplest things and turn them into something magical. As I sat at my…
It’s Just a Crayon – Big Deal
Being that buying a new box of crayons on a weekly basis has become the new norm in my household, I’ve taken the time to ask myself a question. Are all crayons created equal? To the average crayon user, the answer…
Where’s Your Wrapper?
Despite the fact that there are hundreds of broken, partially wrapped crayons lurking in the nooks and crannies of my house, my daughter insists on buying a new box of crayons every time we go to Target. Now, I know…