LinkedIn Hacks You Should Know Pt. 2
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LinkedIn Hacks You Should Know Pt. 2

Join groups , and stay active One tip I always share for small business owners is to join LinkedIn groups that are relevant to their target demographic. Not only is this a great way to “listen in” on what your audience is talking about, there may [also] be times for small business owners to interact…

LinkedIn Hacks You Should Know Pt. 1
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LinkedIn Hacks You Should Know Pt. 1

LinkedIn isn’t just for professionals. Did you know you can use LinkedIn to grow your business, too? From making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn makes an invaluable addition to your sales and digital marketing strategy. To help you navigate LinkedIn as a sales platform, here are a few…

digital marketing demands authentic content
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Does Digital Marketing Fuel Demand For More Authentic Content?

Unlike more traditional forms of marketing, digital marketing gives you the ability to easily create, publish, and share mass quantities of content in just a few clicks. In an instant, your content embarks upon a long spiraling journey through cyberspace destined to land, in many cases, at the bottom of a news feed – if…

Humanize your brand with better content
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Speak Human, Write Better Content By Just Being You

“Your business doesn’t need more content, it needs better content,” says Ann Handley, Chief Content Officer at MarketingProfs.  For small businesses, this sounds like really good news. It’s hard enough to come up with what we have much less churn out more. But I sense a catch here. We may not have to create more content, but…

Is Content Marketing Just Another Buzzword Or Will It Help My Business or Non-Profit Grow?
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Is Content Marketing Just Another Buzzword Or Will It Help My Business or Non-Profit Grow?

Several studies suggest that well over 40% of marketing budgets next year will be spent on online (digital) efforts.  And at the core of those campaigns will be an emphasis on content marketing. Content marketing. Sure, to marketers like me, that term is as recognized and revered as search is with Google. But for some businesses…

Making A Case for Case Studies: How Customer Stories Can Be Great Content For Your Small Business Website
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Making A Case for Case Studies: How Customer Stories Can Be Great Content For Your Small Business Website

When you’re ready to make a big purchase, do you…? A) go on a gut feeling B) see what people are saying about it online C) trust the salesperson The Answer Chances are, most of you picked “B.”  Studies have shown that 90% of consumers say online reviews impact their buying decisions.  And this doesn’t…