benefits of word of mouth and customer experience
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[GUEST POST] How To Put Your Money Where Their Mouth Is To Influence WOM

An interesting phenomenon has occurred in the digital age – consumers are now listening to the opinions of strangers to influence their purchasing decisions.  With sites like Yelp, Angie’s List, and Goodsnitch, consumers are now able to rate their experience and provide detail on what they liked and did not like with this information being…