[GUEST POST] How To Put Your Money Where Their Mouth Is To Influence WOM
An interesting phenomenon has occurred in the digital age. Consumers are now listening to the opinions of strangers to influence their purchasing decisions. With sites like Yelp, Angie’s List, and Goodsnitch, consumers are now able to rate and provide detail on their experience. Importantly, this information is available for public consumption. To quote Marty Neumeier –…
