What_We_Know_About_Hispanic_Latino_Latinx
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What We Know About The Terms Hispanic, Latino/a, and Latinx

ByCindy R Hall

Hispanics are the largest minority group in the U.S. and far from a monolith. Hailing from over 20 countries of origin, U.S. Hispanics represent a rich tapestry of culture and diversity, not to mention over a trillion dollars in purchasing power. As the population of U.S. born Hispanics continues to grow, we see a shift…

Use Cultural Research To Ensure Marketing Campaigns Resonate With U.S. Hispanics
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Use Cultural Research To Ensure Marketing Campaigns Resonate With U.S. Hispanics

ByCindy R Hall

Cultural research is the foundation of effective marketing campaigns. Yet, some marketers fail to delve deep into the data to uncover meaningful insights. Others undervalue culture, in general, and write it off as too hard to measure. Big mistake, and here’s why. If you use language to communicate your marketing message, and language is the…