You’ve heard all the buzz and now you feel pressured to do it. Blogging. According to HubSpot, B2C companies that blog get 88% more leads per month than those who don’t and B2B companies that blog get 67% more. The numbers seem to speak from themselves. Maintaining and promoting an active blog is a smart business move. But what is a blog? By…
Ok, so maybe not literally 3 seconds, but it’s close. Your customers or potentials are bombarded with thousands of messages everyday and let’s face it, they’re overwhelmed. Today’s information sharing age is rigorous and shows no signs of slowing. Forget about reading, people are glancing at things and you only have seconds to make a…
In my quest to find a picture for this blog post, I happened upon something else entirely, a fresh perspective. My original intent was to have a serious talk about the importance of online communities. For the small business owner who has been slow to adopt the idea of using social media as another way…
“People love romance.” I saw this quote in a recent ad for People magazine and I have to say, I agree. We all want to see the heroine swept off her feet by the ruggedly handsome hero, risking life and limb, to rescue her and win her heart forever. We get lost in 800 page trilogies that pull us…
Throughout my academic and professional career, I’ve had the opportunity to do a lot of public speaking. From my valedictorian speech in high school to lunch and learn sessions, I’ve had a chance to chat it up in front of a crowd. I find that I’m at my best when I’m being myself, mixing good…