Your business website is one of the best tools to connect you with prospective buyers. Often, they will make decisions about your business based on what they see there. Because of that, business owners invest heavily in website design in…
marketing strategy
5 Helpful Ways To Boost the Visibility of Your Mobile App
Adult consumers currently spend about two hours a day using mobile apps on their smartphones. So it comes as no surprise that many brands feel compelled to get a piece of that action by creating a mobile app for their…
Debunking Marketing Myths: Direct Mail Is Dead
Social media is sexy and direct mail is dead. If you take the advice of some, you’ll completely abandon all offline marketing efforts for digital campaigns that may look good but fail to deliver sales. The reality is, direct mail…
What Experts Say About The Best Way To Market To Millennials
Millennials are major players in today’s economy. These sought after consumers will make up nearly half of the U.S. workforce by 2020. That’s just four years from now. With the smell of increased purchasing power lingering in the air, brands…
3 Avoidable Marketing Mistakes That Can Easily Derail Your Brand
What does your brand stand for? Before you compose a Facebook message or send an email, defining why people should care about your brand is a question that can’t go unanswered. Because good marketing messages aren’t composed of a laundry…
5 Simple Ways To Improve Your Next Marketing Campaign
You don’t have to own a Fortune 500 business to run a marketing campaign. Both the small business owner with limited staff and the non-profit hero running on fumes can create one. To do that, you have to start off…
Asking More Hard Questions, How To Resolve Your Marketing Dilemma
Many small business owners find themselves torn between working “on” their businesses or “in” their businesses. And more often than not, especially when you’re a 1-2 person shop, working in your business wins, hands down, leaving little time to do…
Ask The Hard Questions, Discover The Real Problem With Your Marketing
“I spend about $200 a week on Facebook advertising,” my new client admits sheepishly. And how much business do you think she’s ever gotten from it? None. This is often the case for many small businesses who know they need…
90 Day Marketing Plans, Easier to Manage And Just As Effective
George Washington Carver once said, “Where there is no vision, there is no hope.” As business owners, all of us have a vision; an idea of what we want to accomplish in and through our businesses. But as inspiring as having…
Why Authenticity Will Prove to Be Your Best Marketing Strategy This Year
The ball has dropped, the corks have popped, and a new year is upon us. Just as celebratory confetti has cleared the streets of Times Square, 2014 has graciously bowed out, leaving 2015 to take center stage. And for small…
Is Your Marketing Paying Off? 3 Myths That Are Holding You Back
The reality is, marketing only works when you keep at it. There’s no magic potion to drink. No secret algorithm to crack. And not enough keywords on the planet to stuff behind your name to turn you into an overnight…