Guide_to_Year_End_Fund_aising Powered_Millennial_Donors
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Guide to Year-End Fundraising Powered By Millennial Donors

ByElizabeth Willis

For many nonprofits, the year-end giving season is the most wonderful time of the year. Year-end fundraising accounts for nearly 40% of total revenue for nonprofits worldwide. But with in-person events like auctions, galas, and luncheons canceled to curb the spread of COVID-19, many organizations have been forced to find alternative ways to raise funds…

What Experts Say Market To Millennials
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What Experts Say About The Best Way To Market To Millennials

ByJacqueline Hayes

Millennials are major players in today’s economy. These sought after consumers will make up nearly half of the U.S. workforce by 2020. That’s just four years from now.  With the smell of increased purchasing power lingering in the air, brands are hungry for the chance to capture their share of the predicted spending downpour. But…

Marketing To Millennials Is A Really Big Deal
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Marketing To Millennials Is A Really Big Deal

ByJacqueline Hayes

Millennials use social media to shape their digital identities and avoid overly promotional brands   There was a time when our primary marketing conversations centered around attracting Baby Boomers. Today, when brands have conversations about how to generate new revenue for the business, it’s difficult not to include the 23 percent of consumers who make…