Research and Segmentation Can Improve Your Campaign Strategy
| | | | | | | | |

Research and Segmentation Can Improve Your Campaign Strategy

ByCindy R Hall

National Hispanic Heritage Month is in full swing. This month-long celebration highlights the contributions and accomplishments of U.S. Hispanics and, for marketers, presents an opportunity to connect with this thriving demographic. Brands have become increasingly aware that Hispanics are not a monolith. Factors such as country of origin, language, and acculturation weave a brilliant tapestry….

Use Cultural Research To Ensure Marketing Campaigns Resonate With U.S. Hispanics
| | | | | | | | |

Use Cultural Research To Ensure Marketing Campaigns Resonate With U.S. Hispanics

ByCindy R Hall

Cultural research is the foundation of effective marketing campaigns. Yet, some marketers fail to delve deep into the data to uncover meaningful insights. Others undervalue culture, in general, and write it off as too hard to measure. Big mistake, and here’s why. If you use language to communicate your marketing message, and language is the…