Nonprofit email marketing is one of the most valuable tools you have for donor cultivation. Development teams know the work of building relationships occurs long before you ask for the next gift. But your supporters likely receive dozens of nonprofit newsletters and fundraising appeals every month, and most blur together the moment they land. So…
Services: Brand Strategy and Campaign Strategy for Annual Fundraiser Campaign Background Pawster is a Nashville-based nonprofit providing foster care for pets whose owners are in crisis. Serving the Greater Nashville area, Pawster provides a temporary home and a variety of wellness services to every pet in foster care at no cost to owners, utilizing a…
Picture it. You’re at a community event, and someone walks up to you and says, “I’ve been following your organization online. I love what you’re doing.” In that moment, inside, you’re beaming. All the hard work building up your organization’s digital presence is paying off. Or is it? Yes, you have poured energy into social media and email campaigns, but the question we have to ask ourselves is how much those efforts…
Working with limited staff and tight budgets? AI tools can help your team work smarter with limited resources.
Your board members are some of the most credible voices your nonprofit has. They’ve chosen to lend their time, talent, and treasure, not to mention their reputation, to help your organization advance its mission. And if you’ve chosen your board strategically, that’s an enormous asset. The question is, are you giving them what they need to actually use…
Does this sound familiar? You post something meaningful on your nonprofit’s social media. A compelling impact story, a beautifully designed campaign graphic, or a heartfelt video from your executive director, and then you wait to see how people respond. Meanwhile, your staff, people who chose to work for your mission and show up every day…
Fundraising is hard work for every nonprofit, but it can be especially challenging for organizations serving some of our most vulnerable communities — individuals struggling with addiction, experiencing homelessness, or re-entering society after prison. Post a photo of a rescue puppy with soulful brown eyes and a red bandana, and you’re likely to get plenty…
If your nonprofit is doing incredible work but no one knows about it, you could be missing out on the people you could be helping, the volunteers ready to show up, and the grants waiting to be won. The thought is worth sitting with. The truth is, even the most impactful mission can stall when…