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Crayons & Marketers’ Brandon Tubbs Earns Google AI-Powered Shopping Ads Certification

ByJacqueline Hayes

Crayons & Marketers’ Paid Media Specialist, Brandon Tubbs, has earned the Google AI-Powered Shopping Ads Certification! This achievement underscores our commitment to continuous learning and exceeding client expectations. As e-commerce demand grows, artificial intelligence (AI) can transform how brands engage with their audiences. Brandon strengthened his skills in optimizing AI-powered Shopping Ads and Performance Max…

Pay Per Click Blog
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Are Pay-Per-Click Ads The Right Choice For Your Business?

ByCrayons & Marketers

First let’s answer the question, what is pay-per-click, more commonly referred to as PPC? PPC is a form of internet marketing in which the advertiser pays a fee each time one of their ads is clicked. Think of it as buying visits to your website as opposed to earning those visits organically through search engine…

How Social Media Marketing & Paid Advertising Work to Boost Website Traffic

How Social Media Marketing & Paid Advertising Work to Boost Web Traffic

ByJacqueline Hayes

Despite the advent of new technologies, it’s getting harder to reach consumers. Not because they aren’t connected. It’s quite the opposite. Consumers are so connected that the large audience you want to reach is now fragmented, spread thin across numerous digital channels. For brands hoping to reach their audience online, they’re faced with two choices:…