When sitting down with decision makers, there is a tremendous amount of pressure on us, the business owner, to sell – to close the deal. So, we take out our gadgets and flip through our brochures, determined to convince them to end their search and sign on with us. And after all that time and…
When you hear the word corporate, many of us think back to the days when we worked in a sea of cubicles in a sleek office building downtown. Although we worked hard, there were also holiday parties and potlucks. Employee newsletters and lunch & learns. There may have even been a softball game or two….
‘Tis the season for holiday cheer. A time to enjoy family, friends, good food, presents and more. And for many small business owners, it’s a time to reflect on months gone by. The things we’ve done right, the things we’ve done wrong, and especially those things we said we were going to do, but never did….
Blockbuster video stores are closing. It was recently announced that the remaining 300 US stores will close by January. For those of us who can’t remember the last time we’ve walked into a Blockbuster, this is no surprise. But you wonder. How can a company that once dominated the movie rental market, employed 60,000 people, and had 9,000 retail locations at its peak in 2004 be down…
“The customer is always right.” A classic saying championed by retail moguls like Marshall Field way back in the 1800s and is still alive and well today. In fact, empowered with smartphones and tablets, customers are supplying feedback on their experiences at the point of sale and sharing it with the masses. So, it seems as if the balance of…
Through online efforts, today’s tech savvy small business owner has an opportunity to reach well beyond their local footprint to find customers. In this new and exciting digital age, small businesses can become global businesses, with customers and resources from all over the world. And they do so by knowing how to be found on…
Creating content takes work. Blogs, videos, eBooks, white papers, infographics, even the snippet of text you send with an article you’re sharing, that’s all content that you can use to brand yourself and your business in the minds of your existing and potential customers. When one engages in content marketing, you’re making a deliberate effort, not to…
Women are leaving the corporate workspace. Tired of having to juggle working eight-hour days stuck behind a desk only to go home and pull a second shift with the house, husband, and kids, many women have taken the leap of faith to become business owners.  Whether they’re following their passion, want to see what they do done better, are seeking…
As marketers, we love to tell our clients that they should be on Google+. It’s the second largest social networking site in the world. It’s indexed by Google, which means that having a business page on Google+ can help your customers find your business faster and easier. In fact, adding +1’s to your web pages can get you up…
Today, I’m going to give you permission to do something that you’ve probably dreamt of, but never imagined you’d be able to do. There are very few guarantees in life, but if you take advantage of this opportunity, I promise you’ll thank me. Today, I give you permission to say, no. No to bothersome clients…
As women, regardless of our various levels of success, either working within the home, running a small business, or climbing the corporate ladder, one truth became very clear to me while chatting with my fellow gal pals during our daughters’ dance class. You are given the ‘stink eye’ (thank you Juno, the movie, for this…
If you’ve ever had a conversation with a small business owner, you can’t help but walk away changed. Their enthusiasm and determination is infectious and to some, delusional. But, when I think of the long list of delusional people who have gone on to create successful companies, something inside of me nudges me forward and challenges me to add my…