Research and Segmentation Can Improve Your Campaign Strategy
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Research and Segmentation Can Improve Your Campaign Strategy

ByCindy R Hall

National Hispanic Heritage Month is in full swing. This month-long celebration highlights the contributions and accomplishments of U.S. Hispanics and, for marketers, presents an opportunity to connect with this thriving demographic. Brands have become increasingly aware that Hispanics are not a monolith. Factors such as country of origin, language, and acculturation weave a brilliant tapestry….

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Woo Me: Using Customer Personas To Attract Your Ideal Customers

ByJacqueline Hayes

When many of us are asked who our ideal customer is, our immediate response is ‘everybody.’  As small business owners, we don’t have the luxury of being picky, right? Wrong. It’s not about being picky, it’s about being specific.  And taking the time to get to know who your ideal customer is, not only benefits…

The Long & Short of It: What Small Businesses Can Learn From the Long Tail

The Long & Short of It: What Small Businesses Can Learn From the Long Tail

ByJacqueline Hayes

In a 2004 article for Wired magazine, Chris Anderson took a statistical term and made it cool. Mentioning the long tail strategy in relation to the success of popular companies like Amazon and Apple moved this concept into the mainstream and gave retailers an innovative way of moving hard to find items through the sales process. By making these items available to larger audiences, the…