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Content + Marketing Strategy

Women mistrust advertising today.  And why not?  Bloomingdale’s issued an apology for a 2015 catalog ad that many saw as encouraging date rape. In the ad, a man is seen staring at a beautiful woman who is looking in the opposite direction and includes the caption, “Spike Your Best Friend’s Egg Nog When They’re Not Looking.”…

The customer may not always be right, but the customer is certainly at the center of a brand that is top of mind. And the way these brands pull that off is by delivering exceptional customer experiences that go beyond the 800 number and help enrich the lives of their customers. Sounds like a tall…

Newsflash: Your ‘About Us’ page on your website isn’t really about you. No, I’m being serious. I know what you’re thinking: “How can that be true? After all, the name of the page says that it is, you know, about us.” I get it. When we put together an About page that only details historical…

By now, you have a pretty good idea of how your marketing fared this year. You either pulled off a total win, came in about average, or completely lost the battle. And if the latter is you, don’t be too tough on yourself. Finding your way around the marketing landscape can be a little like…

What does your brand stand for? Before you compose a Facebook message or send an email, defining why people should care about your brand is a question that can’t go unanswered. Because good marketing messages aren’t composed of a laundry list of features. Convincing marketing messages derive from a brand that knows their worth and…

Unlike more traditional forms of marketing, digital marketing gives you the ability to easily create, publish, and share mass quantities of content in just a few clicks. In an instant, your content embarks upon a long spiraling journey through cyberspace destined to land, in many cases, at the bottom of a news feed – if…

“Your business doesn’t need more content, it needs better content,” says Ann Handley, Chief Content Officer at MarketingProfs.  For small businesses, this sounds like really good news. It’s hard enough to come up with what we have much less churn out more. But I sense a catch here. We may not have to create more content, but…

Just being on social media isn’t enough. While it only takes a couple minutes to set up an account, it takes months to build up a credible presence. And it’s tempting to want to be everywhere because everyone else seems to be. It appears that peer pressure doesn’t end when we leave grade school. It’s…

The ball has dropped, the corks have popped, and a new year is upon us.  Just as celebratory confetti has cleared the streets of Times Square, 2014 has graciously bowed out, leaving 2015 to take center stage. And for small business owners like you and me, you probably have a list of things you’re going…

When you’re ready to make a big purchase, do you…? A) go on a gut feeling B) see what people are saying about it online C) trust the salesperson The Answer Chances are, most of you picked “B.”  Studies have shown that 90% of consumers say online reviews impact their buying decisions.  And this doesn’t…

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