Celebrating Pride has become synonymous with the month of June. From parades to flags and apparel, many are content to visibly and vocally display their support for the LGBTQ+ community. Yet, there are dissenters. The political frenzy around this community…
branding
Understanding Bilingual Advertising Targeting Hispanic Audiences
From touching college TV spots to “rebellious” car commercials, ads targeting Hispanics, the largest ethnic minority in the US, tend to be colorful, energetic, and bilingual. Bilingual advertising has become more prevalent in recent years, driven by several theories. One…
What We Know About The Terms Hispanic, Latino/a, and Latinx
Hispanics are the largest minority group in the U.S. and far from a monolith. Hailing from over 20 countries of origin, U.S. Hispanics represent a rich tapestry of culture and diversity, not to mention over a trillion dollars in purchasing…
Building Brand Visibility With Social Media Advertising
For many companies and nonprofits, 2020 was a challenging year. Revenue was down, and tension was up. But as we entered the fourth quarter, it became abundantly clear that a rebound was on the horizon. Brands needed to be ready…
Reaching New Audiences With Influencer Marketing
Influencer marketing is one of the fastest-growing digital marketing channels today, nearly tripling in value in recent years to an estimated $9.7 billion. Brands are shifting, when possible, from traditional advertising to social media star power to reach and engage…
Brands Taking A Stand: How To Approach Corporate Social Responsibility ‘Responsibly’
The trifecta of health, wealth, and racial inequality has gripped the heart of the country over the past few months. The economic crisis caused by the COVID-19 pandemic exposed vulnerabilities within businesses and disparities in lending practices, healthcare, and employment opportunities….
How To Build Brand Affinity During COVID-19
The devastating effects of COVID-19 can be felt far and wide as families and businesses contend with not only the loss of life but the financial strain of a shuttered economy. So what does this mean for companies and brands?…
Effective Ways To Use Hashtags To Build Your Brand
Hashtags are one of the most effective ways to expand your reach and grow engagement on social media. Yet despite being so commonly used, many small business owners and social media beginners don’t understand how to leverage them in their…
Do Brands Really Understand Women?
Women mistrust advertising today. And why not? Bloomingdale’s issued an apology for a 2015 catalog ad that many saw as encouraging date rape. In the ad, a man is seen staring at a beautiful woman who is looking in the opposite…
3 Easy Ways To Unlock Customer Experiences Brands Will Envy
The customer may not always be right, but the customer is certainly at the center of a brand that is top of mind. And the way these brands pull that off is by delivering exceptional customer experiences that go beyond…
[Guest Post] Going Deeper than “About Us”: Five Elements for a Brand Story that Connects & Converts
Newsflash: Your ‘About Us’ page on your website isn’t really about you. No, I’m being serious. I know what you’re thinking: “How can that be true? After all, the name of the page says that it is, you know, about…
5 Remarkable Tools To Top Your 2016 Marketing Wishlist
By now, you have a pretty good idea of how your marketing fared this year. You either pulled off a total win, came in about average, or completely lost the battle. And if the latter is you, don’t be too…