Celebrating Pride has become synonymous with the month of June. From parades to flags and apparel, many are content to visibly and vocally display their support for the LGBTQ+ community. Yet, there are dissenters. The political frenzy around this community…
marketing strategy
Crayons & Marketers Launches New Diversity & Inclusion Marketing Assessment For Brands
Tool Identifies Opportunities to Engage Diverse Populations and Abilities Authentically and Improve Representation in Marketing Nashville, Tenn. – October 11, 2022 – Culturally sensitive content marketing firm, Crayons & Marketers, announces today the launch of its enterprise-level Diversity & Inclusion…
Is Age A Part of Your Diversity Marketing Strategy
Diversity is often relegated to race. Some brands think they have checked the diversity box by showing black and brown faces in their brochures or commercial spots, and they’re wrong. Diversity is more than skin color, and there are many…
Are Pay-Per-Click Ads The Right Choice For Your Business?
First let’s answer the question, what is pay-per-click, more commonly referred to as PPC? PPC is a form of internet marketing in which the advertiser pays a fee each time one of their ads is clicked. Think of it as…
Black Business Month Courageous Comebacks Series: Netta Dobbins, Mimconnect
Black-owned businesses were hit hard by COVID-19 and the ensuing economic fallout. But Black founders tapped into a well of resilience to forge a path forward. Some pivoted while others doubled down. The result is a renewed sense of purpose…
Building Brand Visibility With Social Media Advertising
For many companies and nonprofits, 2020 was a challenging year. Revenue was down, and tension was up. But as we entered the fourth quarter, it became abundantly clear that a rebound was on the horizon. Brands needed to be ready…
How Language Code-Switching Changed Hispanic Marketing
Spanglish, a hybrid of English and Spanish, is widely spoken across the U.S. and prominent in bilingual communities. This term can be traced back to the Treaty of Guadalupe Hidalgo in 1848 and the Gadsden Purchase of 1853. Mexico’s northern…
How to Make Your Agency More Attractive to Diverse Suppliers
Calls for social justice last year shined a national spotlight on disparities in contracts awarded to diverse suppliers. While this may have been news to the broader community, minority, women, veteran, and LGBT- owned business enterprises have been calling foul…
Transcreation: Content Profiling and Creativity in Marketing Campaigns
In Netflix’s documentary, The Toys That Made Us, storytellers chronicle some of the most “iconic toy franchises” in history. Including the early 90s live-action series, The Mighty Morphin Power Rangers. Adapted from the Japanese TV series Super Sentai, the show…
Catching Unconscious Bias in Marketing
At people3, Inc., unconscious bias training is one of our most requested workshops. While many are just becoming aware of these two words, unconscious bias has been trending within the diversity and inclusion space for several years now. When we…
Hispanic Marketing Campaigns and Translation Partners: A Roadmap for First-Time Ad Agencies
The success of your Hispanic marketing campaign hinges on your relationship with a qualified translation partner. This partner must understand the cultural nuances, rules, and mores present within Hispanic demographics and how these factors impact purchase behavior and brand affinity….