pregnant women inclusive advertising
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Why Are Advertisers Afraid of the Baby Bump? The Underrepresentation of Pregnant Women in Advertising

ByJacqueline Hayes

Ever notice how rarely you see pregnant women in ads? That’s odd, considering women control or significantly influence most purchasing decisions, impacting everything from groceries and electronics to cars and vacations. Yet, despite women’s undeniable buying power, pregnant women remain largely absent from mainstream marketing campaigns except for the obvious niches like diapers and maternity…

Three SBA small business award winners
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Three Middle Tennessee Businesses Honored at Kickoff for National Small Business Week

ByJacqueline Hayes

NASHVILLE, April 23, 2024 – The U.S. Small Business Administration (SBA) Tennessee District Office today honored three Middle Tennessee Businesses for their commitment to excellence, entrepreneurship, and community engagement in the spirit of National Small Business Week. The celebration was hosted by the Tennessee Small Business Development Center in Nashville at the Avon Williams campus…

graphic designer sitting at computer with generative ai design
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Friend or Foe: Can Generative AI Promote Inclusive Graphic Design?

ByJacqueline Hayes

Remember the 2023 Hollywood writers’ strike? Fair pay was a factor, but the writers were fighting for more. They were defending the essence of storytelling in an era dominated by algorithms and rapidly evolving technologies like artificial intelligence. Marketers face a similar challenge: how to leverage the power of artificial intelligence to power brands without…

Benefits of Voice Technology and Smart Speaker Marketing
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Benefits of Voice Technology and Smart Speaker Marketing

ByJacqueline Hayes

Do you remember when businesses operated with multi-line phone consoles and fax machines, and assistants took messages on pink note pads? Although there were resources back in the day, the internet transformed the way we did business and continues to do so today. From smartphones with processors more powerful than those onboard NASA’s Apollo 11…

LinkedIn Hacks You Should Know Pt. 2
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LinkedIn Hacks You Should Know Pt. 2

ByJacqueline Hayes

Join groups , and stay active One tip I always share for small business owners is to join LinkedIn groups that are relevant to their target demographic. Not only is this a great way to “listen in” on what your audience is talking about, there may [also] be times for small business owners to interact…

LinkedIn Hacks You Should Know Pt. 1
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LinkedIn Hacks You Should Know Pt. 1

ByJacqueline Hayes

LinkedIn isn’t just for professionals. Did you know you can use LinkedIn to grow your business, too? From making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn makes an invaluable addition to your sales and digital marketing strategy. To help you navigate LinkedIn as a sales platform, here are a few…

How To Create Effective Infographics [Infographic]
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How To Create Effective Infographics [Infographic]

ByJacqueline Hayes

Infographics are an effective way to help your audience understand a topic visually.  According to Vennage, 65% of people are visual learners with our brain being able to process visuals 60,000 times faster than text. Infographics combine useful content and interesting visuals to create compelling and appealing stories that readers find easy to read and…

Effective Ways To Use Hashtags To Build Your Brand
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Effective Ways To Use Hashtags To Build Your Brand

ByJacqueline Hayes

Hashtags are one of the most effective ways to expand your reach and grow engagement on social media. Yet despite being so commonly used, many small business owners and social media beginners don’t understand how to leverage them in their content strategy.   What Are Hashtags? Known as the pound sign in a former life,…

Get To Know Your Audience Better With Data-Driven Marketing
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Get To Know Your Audience Better With Data-Driven Marketing

ByJacqueline Hayes

The evolution of online marketing has given us more insight into consumer behavior than ever before. Like digital breadcrumbs, consumers leave behind hints and clues of their likes and dislikes as they travel around the web that brands can use to shape targeted outreach and potentially reduce wasted ad spend. But, taking advantage of this…

7 Digital Marketing Trends Worth Adding To Your 2019 Strategy
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7 Digital Marketing Trends Worth Adding To Your 2019 Strategy

ByJacqueline Hayes

The new year is ripe for breathing new life into age-old tactics. As a small business marketer, your templated emails and social media posts from last year probably need to be refreshed to keep pace with consumer expectations and generate funnel activity. But, you’re in luck. There’s one thing that marketing is never short on…

In The Know Radio Show: Cultivating An Entrepreneurial Mindset

In The Know Radio Show: Cultivating An Entrepreneurial Mindset

ByJacqueline Hayes

I’ve been an entrepreneur for over five years now. And to be honest, I didn’t grow up wanting to do that. After watching movies like “Baby Boom” and “Secret of My Success” I was 100% certain that I wanted to major in business in college, then graduate and get a corporate job in a tall,…