graphic designer sitting at computer with generative ai design
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Friend or Foe: Can Generative AI Promote Inclusive Graphic Design?

ByJacqueline Hayes

Remember the 2023 Hollywood writers’ strike? Fair pay was a factor, but the writers were fighting for more. They were defending the essence of storytelling in an era dominated by algorithms and rapidly evolving technologies like artificial intelligence. Marketers face a similar challenge: how to leverage the power of artificial intelligence to power brands without…

SEO vs. PPC – Which is Right for Your Business? 
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SEO vs. PPC – Which is Right for Your Business? 

ByBethany Anderson

In this episode, colleagues from Crayons & Marketers, Bethany Anderson, content marketer, and digital media specialist Brandon Tubbs dive into the ongoing SEO vs. PPC debate. They address the essential question: should businesses put their money into one strategy or invest in a combination of strategies?   Digital marketing is evolving. For the best results,…

Why Hire A Digital Marketing Agency
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Why Hire A Digital Marketing Agency to Run Your Marketing Campaigns

ByCindy R Hall

The past two years have stretched many small businesses to the brink. Store closures, layoffs, and uncertainty coupled with COVID concerns made doing small business even harder. But small businesses have, once again, proven resilient, taking on new ways of doing business to continue meeting the needs of their clients while re-imagining how their teams…