Language shapes how people view themselves and how they view others. In conversations around health, disability, and identity, the words chosen can either reduce someone to a label or affirm their full humanity. That’s where person-first language comes in, and it matters not just in daily interactions but also in the way businesses and organizations…
In 2020, COVID-19 exposed what the numbers have long shown — historically marginalized groups are not getting access to the healthcare they need. CDC data revealed higher mortality risk ratios among Native Americans, Hispanics, and Black Americans compared to White Americans during the pandemic. But these disparities aren’t limited to public health crises. Between…
As technology has rapidly evolved, society has become more reliant on the internet than ever. From ordering groceries to accessing healthcare and financial services, nearly every aspect of daily life can now be managed online. However, many websites on the internet lack accessibility, posing difficulties for users with disabilities, including those with visual, auditory, cognitive,…
For nonprofit leaders, the landscape is changing quickly. Executive orders, economic uncertainty, and shifts in donor behavior have made it clear that funding can be unpredictable. Depending on the same grants or funders is no longer a reliable strategy. Now is the time to take a closer look at the types of revenue funding your…
Somewhere along the way, the word inclusion became loaded. For some, it triggers eye rolls. For others, it’s a corporate buzzword stripped of meaning. But for the most effective leaders running some of the most successful brands, inclusion isn’t controversial – it’s essential. It’s not a political move or a PR tactic but an ethical…
Women drive most household purchases and control up to 80% of consumer spending, yet many brands still struggle to connect with them. It’s important to remember that women are not just one audience—they are every audience. They are CEOs, athletes, doctors, artists, engineers, mothers, and innovators. They come from different racial, cultural, and socioeconomic backgrounds,…
Having a safe space to stash your cash is important. Financial institutions like banks and credit unions have long fulfilled this role by offering secure and reliable ways to safeguard your funds. As of 2023, 96% of U.S. households had a bank account, leaving approximately 5.6 million unbanked. Among them, Black, Hispanic, and Native American…
Ever notice how rarely you see pregnant women in ads? That’s odd, considering women control or significantly influence most purchasing decisions, impacting everything from groceries and electronics to cars and vacations. Yet, despite women’s undeniable buying power, pregnant women remain largely absent from mainstream marketing campaigns except for the obvious niches like diapers and maternity…
Remember the 2023 Hollywood writers’ strike? Fair pay was a factor, but the writers were fighting for more. They were defending the essence of storytelling in an era dominated by algorithms and rapidly evolving technologies like artificial intelligence. Marketers face a similar challenge: how to leverage the power of artificial intelligence to power brands without…
The recent Supreme Court ruling ending affirmative action in college admissions sent shockwaves through the landscape of higher education. Colleges and universities are charting a new path to bringing diversity to their campuses. It’s important to note, however, that while this unprecedented action curbs race-conscious admissions, it in no way should handcuff efforts to adopt…
Celebrating Pride has become synonymous with the month of June. From parades to flags and apparel, many brands are eager to visibly express their support for the LGBTQ+ community. Yet, not everyone agrees. The political spotlight on this community has fueled division, leaving some companies feeling trapped, worried that participating in Pride could spark backlash,…
When organizations think about diversity and inclusion from a marketing perspective, that often boils down to ensuring that members of the four primary ethnic and racial groups – African American, Asian American, Hispanic, and non-Hispanic White – are represented in collateral pieces, on websites, and so on. Inclusive marketing is more nuanced than that, and…