Do you remember when businesses operated with multi-line phone consoles and fax machines, and assistants took messages on pink note pads? Although there were resources back in the day, the internet transformed the way we did business and continues to do so today. From smartphones with processors more powerful than those onboard NASA’s Apollo 11…
Join groups , and stay active One tip I always share for small business owners is to join LinkedIn groups that are relevant to their target demographic. Not only is this a great way to “listen in” on what your audience is talking about, there may [also] be times for small business owners to interact…
![How To Create Effective Infographics [Infographic]](https://crayonsandmarketers.com/wp-content/uploads/2019/08/INFOGRAPHICS-1-768x341.png)
Infographics are an effective way to help your audience understand a topic visually. According to Vennage, 65% of people are visual learners with our brain being able to process visuals 60,000 times faster than text. Infographics combine useful content and interesting visuals to create compelling and appealing stories that readers find easy to read and…
Hashtags are one of the most effective ways to expand your reach and grow engagement on social media. Yet despite being so commonly used, many small business owners and social media beginners don’t understand how to leverage them in their content strategy. What Are Hashtags? Known as the pound sign in a former life,…
The evolution of online marketing has given us more insight into consumer behavior than ever before. Like digital breadcrumbs, consumers leave behind hints and clues of their likes and dislikes as they travel around the web that brands can use to shape targeted outreach and potentially reduce wasted ad spend. But, taking advantage of this…
The new year is ripe for breathing new life into age-old tactics. As a small business marketer, your templated emails and social media posts from last year probably need to be refreshed to keep pace with consumer expectations and generate funnel activity. But, you’re in luck. There’s one thing that marketing is never short on…
The perks of the holiday season are plentiful, as business owners anxiously await a few days off to spend with family and friends.  In fact, you’re downright giddy in anticipation of turning on your “out of office” and forwarding all calls to voicemail. But, as visions of sugar plums, holiday shopping, and football games dance…
They’re easy to spot. Name badges hang around the necks of eager participants as they buzz around branded expo booths with a free tote full of swag and a hand full of business cards. Conversations develop around coffee stations. Selfies snap during breaks. Agendas outline breakout sessions, meet and greets, and keynotes, along with sponsored…
Social media is an essential part of your inbound marketing strategy and a vital distribution channel for your marketing message. Due to its reach and accessibility, social media can help you effectively reach new audiences and strengthen relationships with existing ones by providing a steady drumbeat of content they find engaging and useful. But your…
Social media has leveled the playing field. Businesses no longer have to wait for a publication to feature their products and services, or to publish articles that demonstrate thought leadership. Brands can go directly to consumers with their marketing message and get immediate feedback on how well they are executing that value in the marketplace….
Due to the sheer volume of users and potential reach, Facebook has become the largest online advertiser behind Google’s parent company, Alphabet. And they aren’t alone. Big business adoption of social media as a viable marketing channel has given brands unprecedented access to consumers and these platforms are responding. Social media giants like Facebook, Instagram,…
Rallies, debates, fundraisers, going door-to-door, shaking hands, and kissing babies. These have all been long-standing elements of political campaigns since William McKinley’s 1896 presidential campaign created a methodical and organized bid for the White House and what is labeled the first “modern” campaign in history. Although the ability to connect and engage with voters is…