Tales of ghosts and goblins may give you a fright this Halloween, but very few things are scarier to a content marketer than to hear the words, “content marketing is easy.” Nothing could be further from the truth. And this month, we’ll be covering marketing myths, like this one, that jeopardizes your business’ ability to…
People hate being sold to. This explains why salespeople understandably find selling to new customers so daunting. It doesn’t have to be if you follow a few guidelines: Be interesting: conversation Cold calling is (mostly) dead. The best way to find new customers is to meet them out in the real world. Just understand that…
Turnover is expensive. For Human Resources Managers, this is common knowledge. It’s cheaper and less disruptive to keep a good employee than to find a new one. But retention efforts aren’t confined to employee directories. Business owners, too, must consider retention efforts – client retention. And as with anything long-term, it starts with fortifying your…
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker nailed it back in the late 1800s when he summed up just about every small business owners’ feeling toward marketing their businesses at some point. Despite following all the rules – the recommended social media posting…
Building a profitable and successful business hinges on your ability to spend time and resources on the right things. That’s where systems play a huge role. While adding efficiencies and effectiveness, systems eliminate wasted time, duplicative efforts, and unnecessary costs in your day-to-day activities. Every part of a business could benefit from a system or…
Creating systems for your business is perhaps one of the most important steps you can take to nudge your business toward profitability. As complicated as it sounds, developing systems is just another way of organizing your business operations. By defining the key functions you need to run your business, then developing processes and determining the…
For smaller organizations, trying to keep up with the pace of marketing is a challenge. Every day it seems like there’s something new to learn – a new social media platform or a new best practice for sending emails. But the breakdown of most small business marketing isn’t so much a failure to understand new…
Remember a time where you had no internet, no cell phone, no Google, no laptop, and an Atari was an advanced gaming system? Remember when you had to actually go outside and play? Read a book to entertain yourself because there was no such thing as an iPad? And binge-watching Netflix wasn’t even an option….
Millennials are major players in today’s economy. These sought after consumers will make up nearly half of the U.S. workforce by 2020. That’s just four years from now. Â With the smell of increased purchasing power lingering in the air, brands are hungry for the chance to capture their share of the predicted spending downpour. But…
Millennials use social media to shape their digital identities and avoid overly promotional brands  There was a time when our primary marketing conversations centered around attracting Baby Boomers. Today, when brands have conversations about how to generate new revenue for the business, it’s difficult not to include the 23 percent of consumers who make…
The way you visually present your brand plays an important role in how your audience experiences your brand. Consumers have a tendency to associate the attractiveness of your marketing with the quality of what you’re offering. This puts the pressure on you to create visual content that fills their bellies before they even take a…
![[Guest Post] Why Visual Graphics Will Help Your Content Be Seen‬](https://crayonsandmarketers.com/wp-content/uploads/2016/06/BenefitsOfVisuals_graphic-1-768x341.jpg)
Have you ever been at a sporting event and seen someone you know sitting in a section nearby? It’s too loud for them to hear their phone, so what do you do? You holler their name, “Charlie!! Hey Charlie!! Over here!!” By now you’re standing and waving your arms like crazy until they see you….