pregnant women inclusive advertising
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Why Are Advertisers Afraid of the Baby Bump? The Underrepresentation of Pregnant Women in Advertising

ByJacqueline Hayes

Ever notice how rarely you see pregnant women in ads? That’s odd, considering women control or significantly influence most purchasing decisions, impacting everything from groceries and electronics to cars and vacations. Yet, despite women’s undeniable buying power, pregnant women remain largely absent from mainstream marketing campaigns except for the obvious niches like diapers and maternity…

inclusive marketing
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The Journey to Inclusive Marketing Starts With Understanding Your Audience

ByCrayons & Marketers

Identifying your target audience is one of the most challenging aspects of developing an effective marketing strategy. But it’s essential. If you are unsure about who your buyers are, it’s impossible to know what’s important to them, what motivates them, and why. Behind every need and want are cultural influences that help shape who we…

Womens_Representation_Advertising
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Societal Movements Impacting Women’s Representation in Advertising

ByCrayons & Marketers

In 1920, the 19th Amendment was passed, granting women the right to vote after a long and hard-fought battle to establish equal rights. The suffragist movement was so polarizing that when the amendment passed, there was no fanfare. In 1971, fifty years after that momentous day in our nation’s history, U.S. Congress proclaimed August 26th…

How Language Code-Switching Changed Hispanic Marketing
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How Language Code-Switching Changed Hispanic Marketing

ByCindy R Hall

Spanglish, a hybrid of English and Spanish, is widely spoken across the U.S. and prominent in bilingual communities. This term can be traced back to the Treaty of Guadalupe Hidalgo in 1848 and the Gadsden Purchase of 1853. Mexico’s northern lands claimed by the U.S. eventually became today’s Arizona, California, New Mexico, and others. The…