How To Build Brand Affinity During COVID-19
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How To Build Brand Affinity During COVID-19

ByElizabeth Willis

The devastating effects of COVID-19 can be felt far and wide as families and businesses contend with not only the loss of life but the financial strain of a shuttered economy. So what does this mean for companies and brands? Your first instinct may be to hunker down and drop what you deem “non-essential.” But…

Storytelling the heart of good content strategy
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Storytelling: The Heart of Every Good Content Strategy

ByJacqueline Hayes

When one thinks of storytelling, it’s hard not to be swept away by nostalgic memories of poison apples and pixie dust.  With the promise of true love’s kiss dripping from the mouth of a handsome prince, every girl has wanted to be cursed to sleep forever or better yet, trade mortality for a lifetime of…

How To Spark Audience Engagement With Good Content
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How To Spark Delightful Audience Engagement With Good Content

ByJacqueline Hayes

We’re all desperate for them. Likes, retweets, or shares. Comments, reposts, or pins. Audience engagement. That tiny yet impactful gesture that signifies that something we did was right (or wrong) and that there’s life out there beyond the publish button. So how do some brands do it? How do they cultivate a committed fandom who…

business conference attendance
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5 Tips To Getting The Most Out Of Your Next Conference Experience

ByJacqueline Hayes

Attending conferences can be exciting. Just being around hundreds of like-minded individuals sharing ideas and aspiring for greater recharges our batteries and offers the promise of fresh perspectives on what seems like age old problems. But conferences are an investment – in time and money. Yet year after year, many of us make the sacrifice. We’re…

Authenticity Blog Post Crayons and Marketers
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Why Authenticity Will Prove to Be Your Best Marketing Strategy This Year

ByJacqueline Hayes

The ball has dropped, the corks have popped, and a new year is upon us.  Just as celebratory confetti has cleared the streets of Times Square, 2014 has graciously bowed out, leaving 2015 to take center stage. And for small business owners like you and me, you probably have a list of things you’re going…

80 20 rule of content marketing
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Using the 80/20 Rule To Create Better Content and Attract The Right Audience

ByJacqueline Hayes

Think back to your last bad sales experience. You know, the one with that ultra aggressive sales guy (or gal) that went on and on for twenty minutes about how great their product or service was… blah, blah, blah. You never got a word in. And when it was finally over, you whispered a silent prayer to the heavens…

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Woo Me: Using Customer Personas To Attract Your Ideal Customers

ByJacqueline Hayes

When many of us are asked who our ideal customer is, our immediate response is ‘everybody.’  As small business owners, we don’t have the luxury of being picky, right? Wrong. It’s not about being picky, it’s about being specific.  And taking the time to get to know who your ideal customer is, not only benefits…

Submit Questions Here: Why Customer Participation Is Key to Getting Buy-In and Building Your Brand
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Submit Questions Here: Why Customer Participation Is Key to Getting Buy-In and Building Your Brand

ByJacqueline Hayes

Now more than ever, customers are swimming in an endless pool of information.  Just about every topic you can think of is searchable online and findable on Google. Yet when it comes to solving their specific problems, many customers feel left to drift at sea, clinging desperately to our websites, social platforms, or physical locations…

3 Tips to Tidy Up Your Next Email Campaign
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3 Tips to Tidy Up Your Next Email Campaign

ByJacqueline Hayes

Black Friday, Small Business Saturday, and Cyber Monday has officially kicked off the holiday shopping season. Email inboxes are bursting with special promotions, discounts, and coupons, just waiting to be redeemed. That’s right – email marketing. While social media and mobile marketing get all the attention, email marketing is still one of the most effective and least…

3 Seconds is ALL You Get… Sending the Right Message

3 Seconds is ALL You Get… Sending the Right Message

ByJacqueline Hayes

Ok, so maybe not literally 3 seconds, but it’s close. Your customers or potentials are bombarded with thousands of messages everyday and let’s face it, they’re overwhelmed. Today’s information sharing age is rigorous and shows no signs of slowing. Forget about reading, people are glancing at things and you only have seconds to make a…