Crayons & Marketers and accessiBe Announce a Strategic Partnership for Website Accessibility

Crayons & Marketers and accessiBe Announce a Strategic Partnership for Website Accessibility

ByCrayons & Marketers

Crayons & Marketers can now provide its clients with access to accessiBe’s AI-powered accessibility solutions, promoting internet accessibility for the disability community Nashville, Tenn. – August 1, 2022 – Crayons & Marketers, a culturally-sensitive content marketing company, announced today a partnership with accessiBe, the market leader in web accessibility. Crayons & Marketers will join the accessiBe…

In The Know Radio Show: Collaboration Creates Competitive Advantage

In The Know Radio Show: Collaboration Creates Competitive Advantage

ByJacqueline Hayes

When Crayons & Marketers started five years ago, one of the biggest contributors to the company’s success was and still is collaboration. We are a full-service marketing company meaning, we cover marketing for our clients from end to end. So to be an expert at all those pieces would be a heavy lift. The strength…

using social good to hire top talent
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It’s Not All About Money: How Social Good Can Help You Hire Top Talent

ByJacqueline Hayes

The tables have turned a little bit. During the hiring process, job candidates are usually the ones on the hot seat being drilled about everything from work experience to social media use. But companies today are starting to feel the burn themselves as more and more qualified job candidates shun conformity in favor of finding…

features vs benefits fulfilling consumer needs marketing plan
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Features vs Benefits, Building Your Marketing Plan To Fulfill Consumer Needs

ByJacqueline Hayes

We love to talk about our businesses. Give us thirty seconds and we can rattle off all the products and services we offer, when and where we offer them, and in what shapes and sizes they come in. While this may make you the envy of your friends, it does little to earn you the…

Authenticity Blog Post Crayons and Marketers
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Why Authenticity Will Prove to Be Your Best Marketing Strategy This Year

ByJacqueline Hayes

The ball has dropped, the corks have popped, and a new year is upon us.  Just as celebratory confetti has cleared the streets of Times Square, 2014 has graciously bowed out, leaving 2015 to take center stage. And for small business owners like you and me, you probably have a list of things you’re going…

3 Easy Ways To Keep Customers Engaged In Your Business
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3 Easy Ways To Keep Customers Engaged In Your Business

ByJacqueline Hayes

  Customer engagement is perhaps the biggest challenge many small businesses face. Beyond the initial sale, many customers seem to disappear into a mysterious abyss and are never heard from again. And in the spirit of self-preservation, many of us immediately blame the customer.  “We didn’t do anything,” we yell as we shake our fists…

Warning: Dangerously Low Pricing Is A Hazard To Your Business Health
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Warning: Dangerously Low Pricing Is A Hazard To Your Business Health

ByJacqueline Hayes

One of the hardest things for small business owners to do is figure out how much to charge. This is especially challenging if you’re a consultant or coach and don’t have a tangible product for customers to see and feel to help them visualize the quality of what they’re paying for. Often times, there’s no…

Submit Questions Here: Why Customer Participation Is Key to Getting Buy-In and Building Your Brand
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Submit Questions Here: Why Customer Participation Is Key to Getting Buy-In and Building Your Brand

ByJacqueline Hayes

Now more than ever, customers are swimming in an endless pool of information.  Just about every topic you can think of is searchable online and findable on Google. Yet when it comes to solving their specific problems, many customers feel left to drift at sea, clinging desperately to our websites, social platforms, or physical locations…

Three Lessons I Learned From Christian Grey… Business Ones!

Three Lessons I Learned From Christian Grey… Business Ones!

ByJacqueline Hayes

As women, regardless of our various levels of success, either working within the home, running a small business, or climbing the corporate ladder, one truth became very clear to me while chatting with my fellow gal pals during our daughters’ dance class. You are given the ‘stink eye’ (thank you Juno, the movie, for this…