competitive advantage

Newsworthy | Website Accessibility

Crayons & Marketers and accessiBe Announce a Strategic Partnership for Website Accessibility
ByCrayons & Marketers August 1, 2022October 10, 2026

Crayons & Marketers’s clients can access accessiBe’s AI-powered accessibility solutions, promoting internet accessibility for the disability community Nashville, Tenn. August 1, 2022. Crayons & Marketers, a culturally-sensitive content marketing company, announced today a partnership with accessiBe, the market leader in web accessibility. Crayons & Marketers will join the accessiBe Partner Program, which equips organizations with tools…

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Newsworthy

In The Know Radio Show: Collaboration Creates Competitive Advantage
ByJacqueline Hayes October 22, 2018June 15, 2020

When Crayons & Marketers started five years ago, one of the biggest contributors to the company’s success was and still is collaboration. We are a full-service marketing company meaning, we cover marketing for our clients from end to end. So to be an expert at all those pieces would be a heavy lift. The strength…

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Blog | Public Relations

It’s Not All About Money: How Social Good Can Help You Hire Top Talent
ByJacqueline Hayes May 26, 2016October 14, 2026

The tables have turned a little bit. During the hiring process, job candidates are usually the ones on the hot seat being drilled about everything from work experience to social media use. But companies today are starting to feel the burn themselves as more and more qualified job candidates shun conformity in favor of finding…

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Blog | Marketing Plans

Features vs Benefits, Building Your Marketing Plan To Fulfill Consumer Needs
ByJacqueline Hayes February 26, 2015October 21, 2026

We love to talk about our businesses. Give us thirty seconds and we can rattle off all the products and services we offer, when and where we offer them, and in what shapes and sizes they come in. This may make you the envy of your friends. However, it does little to earn you the…

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Blog | Branding

Why Authenticity Will Prove to Be Your Best Marketing Strategy This Year
ByJacqueline Hayes January 9, 2015October 21, 2026

The ball has dropped, the corks have popped, and a new year is upon us. Just as celebratory confetti has cleared the streets of Times Square, 2014 has graciously bowed out, leaving 2015 to take center stage. And for small business owners like you and me, you probably have a list of things you’re going…

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Lead Nurturing | Sales Strategy

3 Easy Ways To Keep Customers Engaged In Your Business
ByJacqueline Hayes November 13, 2014October 25, 2026

Customer engagement is perhaps the biggest challenge many small businesses face. Beyond the initial sale, many customers seem to disappear into a mysterious abyss and are never heard from again. And in the spirit of self-preservation, many of us immediately blame the customer. “We didn’t do anything,” we yell as we shake our fists toward…

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Blog | Sales Strategy

Warning: Dangerously Low Pricing Is A Hazard To Your Business Health
ByJacqueline Hayes February 21, 2014

One of the hardest things for small business owners to do is figure out how much to charge. This is especially challenging if you’re a consultant or coach and don’t have a tangible product for customers to see and feel to help them visualize the quality of what they’re paying for. Often times, there’s no…

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Blog | Communication

Submit Questions Here: Why Customer Participation Is Key to Getting Buy-In and Building Your Brand
ByJacqueline Hayes January 24, 2014

Now more than ever, customers are swimming in an endless pool of information.Â Just about every topic you can think of is searchable online and findable on Google. Yet when it comes to solving their specific problems, many customers feel left to drift at sea, clinging desperately to our websites, social platforms, or physical locations…

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Communication

Client Calls…3 Ways To Win the Game of Service
ByJacqueline Hayes April 5, 2013

The truth is, as a business owner, regardless of the industry you’re in, you are first and foremost in the people business. It’s those people you encounter, be it in person or through social media, that you hope to win over and turn into lifelong clients. Business is very much people business and many of…

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Leadership

A Couple Thoughts on Leadership…
ByJacqueline Hayes March 22, 2013

Let’s say you’re sitting in a room of familiar business owners. I walk in and give each of them a slip of paper and ask them to write one word on it that describes you best. What would they write? This happened to me once in a mastermind group. Attempting to work through a mock…

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Business Operations

Three Lessons I Learned From Christian Grey… Business Ones!
ByJacqueline Hayes February 8, 2013

As women, regardless of our various levels of success, either working within the home, running a small business, or climbing the corporate ladder, one truth became very clear to me while chatting with my fellow gal pals during our daughters’ dance class. You are given the ‘stink eye’ (thank you Juno, the movie, for this…

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Branding | Social Media

Hug Your Community
ByJacqueline Hayes January 25, 2013

In my quest to find a picture for this blog post, I happened upon something else entirely, a fresh perspective. My original intent was to have a serious talk about the importance of online communities. For the small business owner who has been slow to adopt the idea of using social media as another way…

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