Crayons & Marketers can now provide its clients with access to accessiBe’s AI-powered accessibility solutions, promoting internet accessibility for the disability community Nashville, Tenn. – August 1, 2022 – Crayons & Marketers, a culturally-sensitive content marketing company, announced today a partnership…
competitive advantage
In The Know Radio Show: Collaboration Creates Competitive Advantage
When Crayons & Marketers started five years ago, one of the biggest contributors to the company’s success was and still is collaboration. We are a full-service marketing company meaning, we cover marketing for our clients from end to end. So…
It’s Not All About Money: How Social Good Can Help You Hire Top Talent
The tables have turned a little bit. During the hiring process, job candidates are usually the ones on the hot seat being drilled about everything from work experience to social media use. But companies today are starting to feel the…
Features vs Benefits, Building Your Marketing Plan To Fulfill Consumer Needs
We love to talk about our businesses. Give us thirty seconds and we can rattle off all the products and services we offer, when and where we offer them, and in what shapes and sizes they come in. While this…
Why Authenticity Will Prove to Be Your Best Marketing Strategy This Year
The ball has dropped, the corks have popped, and a new year is upon us. Just as celebratory confetti has cleared the streets of Times Square, 2014 has graciously bowed out, leaving 2015 to take center stage. And for small…
3 Easy Ways To Keep Customers Engaged In Your Business
Customer engagement is perhaps the biggest challenge many small businesses face. Beyond the initial sale, many customers seem to disappear into a mysterious abyss and are never heard from again. And in the spirit of self-preservation, many of us…
Warning: Dangerously Low Pricing Is A Hazard To Your Business Health
One of the hardest things for small business owners to do is figure out how much to charge. This is especially challenging if you’re a consultant or coach and don’t have a tangible product for customers to see and feel…
Submit Questions Here: Why Customer Participation Is Key to Getting Buy-In and Building Your Brand
Now more than ever, customers are swimming in an endless pool of information. Just about every topic you can think of is searchable online and findable on Google. Yet when it comes to solving their specific problems, many customers feel…
Client Calls…3 Ways To Win the Game of Service
The truth is, as a business owner, regardless of the industry you’re in, you are first and foremost in the people business. It’s those people you encounter, be it in person or through social media, that you hope to win…
A Couple Thoughts on Leadership…
Let’s say you’re sitting in a room of familiar business owners. I walk in and give each of them a slip of paper and ask them to write one word on it that describes you best. What would they write?…
Three Lessons I Learned From Christian Grey… Business Ones!
As women, regardless of our various levels of success, either working within the home, running a small business, or climbing the corporate ladder, one truth became very clear to me while chatting with my fellow gal pals during our daughters’…