How To Build Brand Affinity During COVID-19
| | | | | | | |

How To Build Brand Affinity During COVID-19

ByElizabeth Willis

The devastating effects of COVID-19 can be felt far and wide as families and businesses contend with not only the loss of life but the financial strain of a shuttered economy. So what does this mean for companies and brands? Your first instinct may be to hunker down and drop what you deem “non-essential.” But…

5 Benefits of Social Media for Your Small Business
|

5 Benefits of Social Media for Your Small Business

ByJacqueline Hayes

Due to the sheer volume of users and potential reach, Facebook has become the largest online advertiser behind Google’s parent company, Alphabet. And they aren’t alone. Big business adoption of social media as a viable marketing channel has given brands unprecedented access to consumers and these platforms are responding. Social media giants like Facebook, Instagram,…

Content Marketing Sales Funnel How to Slay It
|

Real Talk: Marketing, Sales, And How To “Slay It” Next Year

ByJacqueline Hayes

For those who have been in business for a while now, you have at least a high-level understanding of how marketing impacts your sales. You’ve noticed trends that stimulate an increase and missteps that trigger a decline. But one thing is certain; a failure to connect your marketing with your sales objectives won’t deliver good…

debunking marketing myths content marketing is easy
|

Debunking Marketing Myths: Content Marketing Is Easy

ByJacqueline Hayes

Tales of ghosts and goblins may give you a fright this Halloween, but very few things are scarier to a content marketer than to hear the words, “content marketing is easy.” Nothing could be further from the truth. And this month, we’ll be covering marketing myths, like this one, that jeopardizes your business’ ability to…

the definition of earned paid owned media
|

How To Effectively Use Owned, Paid, & Earned Media In Your Content Strategy

ByJacqueline Hayes

When creating a campaign to market your business or a particular aspect of your business, your content is at the mercy of your strategy. Building an effective content strategy that leverages the benefits of owned, paid, and earned media helps you tap into resources you already own while getting a boost from advertising and positive…

call to action blog image
|

How To Get More Mileage Out Of Your Call To Action

ByJacqueline Hayes

“Buy Now!” “Subscribe today.” “Sign Up!” Each of these little gems is examples of what is commonly known as a “call to action,” or CTA. When clicked, they invite the reader to exchange a little more information for access to things like special offers, event registration, or newsletters. Hands down, when crafted just right, they…

sharing content on social media
|

Time Saving Secrets To Finding Good Content To Share On Social Media

ByJacqueline Hayes

Posting to social media is easy. You type something in, click a button, and it’s out there. You’re done, right? Wrong. Not if you want to survive social media. Building a strong social media following for your business isn’t about you. It’s about building a community who engages in a conversation driven by you, but…

80 20 rule of content marketing
|

Using the 80/20 Rule To Create Better Content and Attract The Right Audience

ByJacqueline Hayes

Think back to your last bad sales experience. You know, the one with that ultra aggressive sales guy (or gal) that went on and on for twenty minutes about how great their product or service was… blah, blah, blah. You never got a word in. And when it was finally over, you whispered a silent prayer to the heavens…

Is Content Marketing Just Another Buzzword Or Will It Help My Business or Non-Profit Grow?
|

Is Content Marketing Just Another Buzzword Or Will It Help My Business or Non-Profit Grow?

ByJacqueline Hayes

Several studies suggest that well over 40% of marketing budgets next year will be spent on online (digital) efforts.  And at the core of those campaigns will be an emphasis on content marketing. Content marketing. Sure, to marketers like me, that term is as recognized and revered as search is with Google. But for some businesses…