As Consumer Behavior Shifts, Pivot Your Marketing Strategy To Keep Up
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As Consumer Behavior Shifts, Pivot Your Marketing Strategy To Keep Up

ByElizabeth Willis

Market forecasts suggest the “digital diaspora” of COVID-19 is here to stay, at least in part, as consumers scrap their old routines in exchange for the digital amenities they enjoyed during quarantine. For some consumers, having discovered how to do more online has changed their appetite for in-person experiences altogether. But for others, especially those…

How To Create Effective Infographics [Infographic]
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How To Create Effective Infographics [Infographic]

ByJacqueline Hayes

Infographics are an effective way to help your audience understand a topic visually.  According to Vennage, 65% of people are visual learners with our brain being able to process visuals 60,000 times faster than text. Infographics combine useful content and interesting visuals to create compelling and appealing stories that readers find easy to read and…

Effective Ways To Use Hashtags To Build Your Brand
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Effective Ways To Use Hashtags To Build Your Brand

ByJacqueline Hayes

Hashtags are one of the most effective ways to expand your reach and grow engagement on social media. Yet despite being so commonly used, many small business owners and social media beginners don’t understand how to leverage them in their content strategy.   What Are Hashtags? Known as the pound sign in a former life,…

How To Spark Audience Engagement With Good Content
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How To Spark Delightful Audience Engagement With Good Content

ByJacqueline Hayes

We’re all desperate for them. Likes, retweets, or shares. Comments, reposts, or pins. Audience engagement. That tiny yet impactful gesture that signifies that something we did was right (or wrong) and that there’s life out there beyond the publish button. So how do some brands do it? How do they cultivate a committed fandom who…

Good Reasons To Post To Social Media
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3 Good Reasons To Consider Posting Directly To Social Media

ByJacqueline Hayes

Posting to social media has never been easier. Social media management tools like Hootsuite and Buffer make it almost inexcusable not to post updates routinely to your social media networks. And the benefits! Once you link up all your accounts, you can schedule posts to publish when and where you want them to, all from…

3 Easy Ways To Keep Customers Engaged In Your Business
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3 Easy Ways To Keep Customers Engaged In Your Business

ByJacqueline Hayes

  Customer engagement is perhaps the biggest challenge many small businesses face. Beyond the initial sale, many customers seem to disappear into a mysterious abyss and are never heard from again. And in the spirit of self-preservation, many of us immediately blame the customer.  “We didn’t do anything,” we yell as we shake our fists…

New on LinkedIn? 3 Tips to Help You Start Engaging…

New on LinkedIn? 3 Tips to Help You Start Engaging…

ByJacqueline Hayes

LinkedIn has well over 200 million users and is the 13th most viewed website in the world.  For business owners, professionals, and job seekers, it is the place to be and be seen.  When you get in there and figure out how it works, LinkedIn can be a great source for generating leads, nurturing client relationships, driving traffic to your website,…