In 2020, COVID-19 exposed what the numbers have long shown — historically marginalized groups are not getting access to the healthcare they need. CDC data revealed higher mortality risk ratios among Native Americans, Hispanics, and Black Americans compared to White Americans during the pandemic. But these disparities aren’t limited to public health crises. Between…
As technology has rapidly evolved, society has become more reliant on the internet than ever. From ordering groceries to accessing healthcare and financial services, nearly every aspect of daily life can now be managed online. However, many websites on the internet lack accessibility, posing difficulties for users with disabilities, including those with visual, auditory, cognitive,…
Having a safe space to stash your cash is important. Financial institutions like banks and credit unions have long fulfilled this role by offering secure and reliable ways to safeguard your funds. As of 2023, 96% of U.S. households had a bank account, leaving approximately 5.6 million unbanked. Among them, Black, Hispanic, and Native American…
Ever notice how rarely you see pregnant women in ads? That’s odd, considering women control or significantly influence most purchasing decisions, impacting everything from groceries and electronics to cars and vacations. Yet, despite women’s undeniable buying power, pregnant women remain largely absent from mainstream marketing campaigns except for the obvious niches like diapers and maternity…
Remember the 2023 Hollywood writers’ strike? Fair pay was a factor, but the writers were fighting for more. They were defending the essence of storytelling in an era dominated by algorithms and rapidly evolving technologies like artificial intelligence. Marketers face a similar challenge: how to leverage the power of artificial intelligence to power brands without…
Celebrating Pride has become synonymous with the month of June. From parades to flags and apparel, many brands are eager to visibly express their support for the LGBTQ+ community. Yet, not everyone agrees. The political spotlight on this community has fueled division, leaving some companies feeling trapped, worried that participating in Pride could spark backlash,…
Identifying your target audience is one of the most challenging aspects of developing an effective marketing strategy. But it’s essential. If you are unsure about who your buyers are, it’s impossible to know what’s important to them, what motivates them, and why. Behind every need and want are cultural influences that help shape who we…