Research and Segmentation Can Improve Your Campaign Strategy
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Research and Segmentation Can Improve Your Campaign Strategy

ByCindy R Hall

National Hispanic Heritage Month is in full swing. This month-long celebration highlights the contributions and accomplishments of U.S. Hispanics and, for marketers, presents an opportunity to connect with this thriving demographic. Brands have become increasingly aware that Hispanics are not a monolith. Factors such as country of origin, language, and acculturation weave a brilliant tapestry….

3 Ways MWBEs Can Market More Effectively to Government Agencies
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3 Ways MWBEs Can Market More Effectively to Government Agencies

ByElizabeth Willis

Companies looking to do business in the public sector must first learn how to market their goods and services to government agencies. As in the private sector, government buyers are interested in knowing your capabilities, seeing examples of work, and learning more about your organization’s story. But despite best efforts, many minority and women-owned businesses…