Catching Unconscious Bias in Marketing
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Catching Unconscious Bias in Marketing

ByCrayons & Marketers

At people3, Inc., unconscious bias training is one of our most requested workshops. While many are just becoming aware of these two words, unconscious bias has been trending within the diversity and inclusion space for several years now. When we deliver these diversity and inclusion training courses, we often reveal the final analysis before delivering…

A Colorful Set Up

ByJacqueline Hayes

Who would have guessed you could learn so much from a crayon, a double ended one at that. Over the last two weeks, we’ve discussed the marketing mix.  Familiar to many, foreign to some.  Today, let’s knock out the last two Ps, promotion and placement.  product price promotion placement Last week, I again left you with a…

Color Me Green

ByJacqueline Hayes

In last week’s posting, I put a question before you.  If you can get a 24 ct box of crayons for about 50 cents or less, why would the crayon maker in our example price the 6 ct double ended crayons at $2?  I mean, it’s fewer crayons so how do they get away with that? Well, it’s simple…

Shelf Life

ByJacqueline Hayes

On a recent excursion to a mass retailer, with my child in tow, we, of course, found ourselves facing the crayon aisle.  We start the slow walk down the aisle, packed with so many things to see, feel and knock over.  And as I pick up the last victim of her play, it actually held my interest.  It was a six count package…