Transcreation: Content Profiling and Creativity in Marketing Campaigns
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Transcreation: Content Profiling and Creativity in Marketing Campaigns

ByCrayons & Marketers

In Netflix’s documentary, The Toys That Made Us, storytellers chronicle some of the most “iconic toy franchises” in history. Including the early 90s live-action series, The Mighty Morphin Power Rangers. Adapted from the Japanese TV series Super Sentai, the show quickly became popular among American youth, fueled by intergalactic action figures and clever merchandising. But…

Catching Unconscious Bias in Marketing
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Catching Unconscious Bias in Marketing

ByCrayons & Marketers

At people3, Inc., unconscious bias training is one of our most requested workshops. While many are just becoming aware of these two words, unconscious bias has been trending within the diversity and inclusion space for several years now. When we deliver these diversity and inclusion training courses, we often reveal the final analysis before delivering…

5 Simple Ways To Improve Your Next Marketing Campaign
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5 Simple Ways To Improve Your Next Marketing Campaign

ByJacqueline Hayes

You don’t have to own a Fortune 500 business to run a marketing campaign. Both the small business owner with limited staff and the non-profit hero running on fumes can create one. To do that, you have to start off changing two things: first, your mindset. Marketing has to be deemed important and non-negotiable. Secondly,…

features vs benefits fulfilling consumer needs marketing plan
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Features vs Benefits, Building Your Marketing Plan To Fulfill Consumer Needs

ByJacqueline Hayes

We love to talk about our businesses. Give us thirty seconds and we can rattle off all the products and services we offer, when and where we offer them, and in what shapes and sizes they come in. While this may make you the envy of your friends, it does little to earn you the…