How To Build Brand Affinity During COVID-19
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How To Build Brand Affinity During COVID-19

ByElizabeth Willis

The devastating effects of COVID-19 can be felt far and wide as families and businesses contend with not only the loss of life but the financial strain of a shuttered economy. So what does this mean for companies and brands? Your first instinct may be to hunker down and drop what you deem “non-essential.” But…

Benefits of Voice Technology and Smart Speaker Marketing
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Benefits of Voice Technology and Smart Speaker Marketing

ByJacqueline Hayes

Do you remember when businesses operated with multi-line phone consoles and fax machines, and assistants took messages on pink note pads? Although there were resources back in the day, the internet transformed the way we did business and continues to do so today. From smartphones with processors more powerful than those onboard NASA’s Apollo 11…

How To Create Effective Infographics [Infographic]
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How To Create Effective Infographics [Infographic]

ByJacqueline Hayes

Infographics are an effective way to help your audience understand a topic visually.  According to Vennage, 65% of people are visual learners with our brain being able to process visuals 60,000 times faster than text. Infographics combine useful content and interesting visuals to create compelling and appealing stories that readers find easy to read and…

How To See Your Marketing As A Win Benefits of Marketing
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How To See Your Marketing As A Win Instead Of A Waste Of Time

ByJacqueline Hayes

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker nailed it back in the late 1800s when he summed up just about every small business owners’ feeling toward marketing their businesses at some point. Despite following all the rules – the recommended social media posting…

90 day marketing plan
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90 Day Marketing Plans, Easier to Manage And Just As Effective

ByJacqueline Hayes

George Washington Carver once said, “Where there is no vision, there is no hope.” As business owners, all of us have a vision; an idea of what we want to accomplish in and through our businesses. But as inspiring as having a vision is, where it falters is in failed execution. In the book of Habakkuk, the…

website builder
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Need a Website? You’ve Got Two Options – Do It Yourself or Hire a Pro

ByJacqueline Hayes

  Building a website is one of the most exciting parts of starting a business.  You feel official, somehow.  Your hard work, dreams, and caffeine induced brainstorming sessions all culminate into this tiny piece of the digital universe. But for many of us, the crushing reality is, building a website can be expensive.  It can…

How To Define Your Business Brand and Why It’s So Much Bigger Than Your Logo
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How To Define Your Business Brand and Why It’s So Much Bigger Than Your Logo

ByJacqueline Hayes

Brand.  That’s a term we, as marketers, love to use but sometimes aren’t so good at explaining. And to small business owners, great at what they do, but struggling to reach and retain customers, how they think of their brand and its impact on their business can make a big difference. But first things first…

Developing Strong Ties: Blue and Red Make Purple…

ByJacqueline Hayes

It’s fascinating to me to watch people network. The smiles and firm handshakes. The warm introductions and business card exchanges. All a necessary part of growing your business and getting your name out there. But I’ve also witnessed the other side of that. The whispers and eye rolls. The brush offs and avoidance. All unnecessary parts of growing your business and getting your…