mobile app Archives - Crayons & Marketers

How Changes in iOS App Tracking Affects Marketers and Safeguards Consumer Privacy

ByCindy R Hall July 22, 2021July 22, 2021

When Apple announced plans to release its iOS 14.5 update, widespread panic spread among digital marketers. The upgrade implemented App Tracking Transparency (ATT). This gives users the option to opt-in or out of allowing other apps to “track” their phone usage, including digital behavioral patterns. So essentially, if users opt-in, advertisers can track where they…

Blog | Customer Review | Search | Word of Mouth

What Is Mobile App Engagement & How Do You Measure It?

ByJacqueline Hayes April 29, 2017

The success of any marketing strategy is at the mercy of how well you understand the data it produces. Identifying and understanding the metrics relevant to your chosen marketing vehicle could be the difference between overspending on tactics that are ineffective or spending just the right amount and seeing a good return. Â For brands looking…

Blog | Marketing Plans

5 Helpful Ways To Boost the Visibility of Your Mobile App

ByJacqueline Hayes April 16, 2017

Adult consumers currently spend about two hours a day using mobile apps on their smartphones. So it comes as no surprise that many brands feel compelled to get a piece of that action by creating a mobile app for their business. But, creating the app is probably the easiest part. As of March 2017, there…