Keeping donors engaged is one of the most important yet challenging tasks for nonprofits. It’s a heavy lift that requires a pipeline of content and resources to stay top of mind so you can earn your share of wallet. Donor stewardship, however, is an investment worth making as it’s an investment in the sustainability of…
For many nonprofits, the year-end giving season is the most wonderful time of the year. Year-end fundraising accounts for nearly 40% of total revenue for nonprofits worldwide. But with in-person events like auctions, galas, and luncheons canceled to curb the spread of COVID-19, many organizations have been forced to find alternative ways to raise funds…
Establishing a relationship with a charitable organization often leads to multiple benefits for businesses. From boosting employee morale to added marketing exposure through cross-promotions, a mutually beneficial relationship between a company and a non-profit can lead to more than the rewarding feeling of helping others in need. Because cause marketing is the core of…
This past Tuesday, 770 area nonprofits in Middle Tennessee received a big hug from the city of Nashville and surrounding areas. The Big Payback, an initiative of The Community Foundation of Middle Tennessee, hosted a 24-hour marathon for the sole purpose of raising much needed funds to support the good work done by various programs…