Holiday Online Advertising
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Q5: The Most Wonderful Time of Year for Online Advertising

Businesses are accustomed to operating in four quarters throughout the year. For retailers, however, tasked with meeting both in-person and online consumer demand, a fifth quarter has emerged. It’s proving to be a sweet spot for marketers during the holiday season. The fifth quarter or Q5  is powered by the growth of e-commerce. Online sales have experienced a boost in the…