We’ve got some great news to share! Brandon Tubbs, our Paid Advertising Specialist, SEO and analytics expert, has earned his Google 4 Certification, and we couldn’t be prouder. This achievement demonstrates our commitment to staying ahead of the curve in the constantly evolving world of digital marketing. Now Google Analytics 4 certified, we are excited…
Your business website is one of the best tools to connect you with prospective buyers. Often, they will make decisions about your business based on what they see there. Because of that, business owners invest heavily in website design in hopes that they’ll make the best impression possible to lure buyers. Surprisingly, despite such an…
Despite the advent of new technologies, it’s getting harder to reach consumers. Not because they aren’t connected. It’s quite the opposite. Consumers are so connected that the large audience you want to reach is now fragmented, spread thin across numerous digital channels. For brands hoping to reach their audience online, they’re faced with two choices:…
Building a website is one of the most exciting parts of starting a business. You feel official, somehow. Your hard work, dreams, and caffeine induced brainstorming sessions all culminate into this tiny piece of the digital universe. But for many of us, the crushing reality is, building a website can be expensive. It can…
When you’re ready to make a big purchase, do you…? A) go on a gut feeling B) see what people are saying about it online C) trust the salesperson The Answer Chances are, most of you picked “B.” Studies have shown that 90% of consumers say online reviews impact their buying decisions. And this doesn’t…
Nearly 97% of consumers use online media to research products and services in their local area according to a study conducted by BIA/Kelsey.  That same study goes on to point out that of those surveyed, 90% use search engines like Google and 48% use Internet Yellow Pages. With that said, it’s fair to assume that customers…
As marketers, we love to tell our clients that they should be on Google+. It’s the second largest social networking site in the world. It’s indexed by Google, which means that having a business page on Google+ can help your customers find your business faster and easier. In fact, adding +1’s to your web pages can get you up…
The most amazing and sometimes depressing measurement to see on an analytics report is site duration. For many, that number is low. Perhaps a minute or two? Or less – 30 seconds! And when you think of all the time, effort, and money you put into building your site, people have the nerve to click…