NASHVILLE, April 23, 2024 – The U.S. Small Business Administration (SBA) Tennessee District Office today honored three Middle Tennessee Businesses for their commitment to excellence, entrepreneurship, and community engagement in the spirit of National Small Business Week. The celebration was hosted by the Tennessee Small Business Development Center in Nashville at the Avon Williams campus…
Black-owned businesses were hit hard by COVID-19 and the ensuing economic fallout. But Black founders tapped into a well of resilience to forge a path forward. Some pivoted while others doubled down. The result is a renewed sense of purpose and a fresh perspective on building sustainable, marketable businesses. In celebration of National Black Business…
Black-owned businesses were hit hard by COVID-19 and the ensuing economic fallout. But Black founders tapped into a well of resilience to forge a path forward. Some pivoted while others doubled down. The result is a renewed sense of purpose and a fresh perspective on building sustainable, marketable businesses. In celebration of National Black Business…
Black-owned businesses were hit hard by COVID-19 and the ensuing economic fallout. But Black founders tapped into a well of resilience to forge a path forward. Some pivoted while others doubled down. The result is a renewed sense of purpose and a fresh perspective on building sustainable, marketable businesses. In celebration of National Black Business…
The average person will spend nearly two hours a day on social media which adds up to a little over 5 years spent over a lifetime. And these times are expected to increase as social media networks become smarter and work harder to deliver experiences that consumers want to be a part of. For small…
Ready or not, 2014 is packing its bags, making room for the hustle and bustle of a new year. With 2015 just three weeks away (seriously?), you’re probably scrambling to do what’s expected of you this season – send out holiday wishes. And chances are, you’re going to do what you’ve seen done before. Like…
While many holiday bargain hunters are already planning which big box retailers they’ll pitch their tents in front of this year, many small business owners are busy firing up social media and printing out coupons to commemorate the five year anniversary of Small Business Saturday, officially launched by American Express in 2009. But, the…
Customers have high expectations. Gone are the days of transactional sales with faceless individuals who breeze in and out of your stores and on and off your websites. Today’s new normal is all about relationship. And one of the best ways to establish that relationship is through routine follow-up. What is follow-up? Follow-up is not…
At first glance, the words cheap and affordable seem to mean the same thing – low price. But in your customer’s mind, cheap can also translate to low quality. Messaging is just as important as selling your products and services. So, considering how word choice or “positioning” affect customer perception is critical to gaining buy-in and cultivating brand loyalty….
Nearly 97% of consumers use online media to research products and services in their local area according to a study conducted by BIA/Kelsey.  That same study goes on to point out that of those surveyed, 90% use search engines like Google and 48% use Internet Yellow Pages. With that said, it’s fair to assume that customers…
If you’re a small business owner or run a non-profit organization, running short on time and resources isn’t an exception, but a hard and fast rule! In between setting appointments, preparing bids, keeping up with emails, and returning phone calls, you’re expected to provide exceptional products and services, raise much-needed funds, and manage to maintain…
Why Pinterest? With more than 70 million users to date, Pinterest is now one of the top online social networks, rubbing social elbows with Facebook and Twitter. Despite this, many traditional business owners are unsure about how to incorporate Pinterest into their online marketing strategy. Pinterest is a powerful digital marketing tool, especially for…