How to Make Your Agency More Attractive to Diverse Suppliers
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How to Make Your Agency More Attractive to Diverse Suppliers

ByCindy R Hall

Calls for social justice last year shined a national spotlight on disparities in contracts awarded to diverse suppliers. While this may have been news to the broader community, minority, women, veteran, and LGBT- owned business enterprises have been calling foul for some time now. The federal government has achieved its goal of awarding at least…

3 Market Trends Disrupting Small Business Marketing
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3 Market Trends Disrupting Small Business Marketing

ByJacqueline Hayes

Marketing is changing. The fundamental principles of marketing still exist, but the “how to” has changed dramatically. As marketers, we create an exchange of value between brands and the consumers they service. But to remain relevant, we’ve had to adapt our strategies to keep pace with the market trends currently disrupting small business marketing as we…

Gift Yourself Permission To Get Rid Of DIY Marketing New Year's Resolutions
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Gift Yourself Permission To Get Rid Of DIY Marketing

ByJacqueline Hayes

Tired of DIY marketing? Well, you should be. It’s hard enough to manage running a business without throwing in how to market it. That is, unless you’re a marketer. The fact is, running an effective marketing program takes not only an in-depth understanding of your core business and culture, but also a strategic perspective on…

tips on sustaining your brand on social media
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Surviving Social, 3 Must Haves To Sustain Your Brand On Social Media

ByJacqueline Hayes

Just being on social media isn’t enough. While it only takes a couple minutes to set up an account, it takes months to build up a credible presence. And it’s tempting to want to be everywhere because everyone else seems to be. It appears that peer pressure doesn’t end when we leave grade school. It’s…

Pinterest Tips
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Rethink Pinterest For Your Business: 10 Steps To Help You Put A Pin In It [Guest Post]

ByJacqueline Hayes

  Why Pinterest? With more than 70 million users to date, Pinterest is now one of the top online social networks, rubbing social elbows with Facebook and Twitter. Despite this, many traditional business owners are unsure about how to incorporate Pinterest into their online marketing strategy. Pinterest is a powerful digital marketing tool, especially for…

How To Define Your Business Brand and Why It’s So Much Bigger Than Your Logo
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How To Define Your Business Brand and Why It’s So Much Bigger Than Your Logo

ByJacqueline Hayes

Brand.  That’s a term we, as marketers, love to use but sometimes aren’t so good at explaining. And to small business owners, great at what they do, but struggling to reach and retain customers, how they think of their brand and its impact on their business can make a big difference. But first things first…

Is Your Marketing Paying Off? 3 Myths That Are Holding You Back
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Is Your Marketing Paying Off? 3 Myths That Are Holding You Back

ByJacqueline Hayes

The reality is, marketing only works when you keep at it. There’s no magic potion to drink. No secret algorithm to crack. And not enough keywords on the planet to stuff behind your name to turn you into an overnight sensation. The key to effective marketing is consistency. Not just doing it when you feel…

3 Tips to Tidy Up Your Next Email Campaign
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3 Tips to Tidy Up Your Next Email Campaign

ByJacqueline Hayes

Black Friday, Small Business Saturday, and Cyber Monday has officially kicked off the holiday shopping season. Email inboxes are bursting with special promotions, discounts, and coupons, just waiting to be redeemed. That’s right – email marketing. While social media and mobile marketing get all the attention, email marketing is still one of the most effective and least…

New on LinkedIn? 3 Tips to Help You Start Engaging…

New on LinkedIn? 3 Tips to Help You Start Engaging…

ByJacqueline Hayes

LinkedIn has well over 200 million users and is the 13th most viewed website in the world.  For business owners, professionals, and job seekers, it is the place to be and be seen.  When you get in there and figure out how it works, LinkedIn can be a great source for generating leads, nurturing client relationships, driving traffic to your website,…

Want to do a little content marketing for your business? Start with an editorial calendar…

Want to do a little content marketing for your business? Start with an editorial calendar…

ByJacqueline Hayes

Creating content takes work. Blogs, videos, eBooks, white papers, infographics, even the snippet of text you send with an article you’re sharing, that’s all content that you can use to brand yourself and your business in the minds of your existing and potential customers. When one engages in content marketing, you’re making a deliberate effort, not to…

Want to Build Awareness? Consider Event Sponsorships

Want to Build Awareness? Consider Event Sponsorships

ByJacqueline Hayes

One of the biggest challenges facing smaller businesses today is raising brand awareness. It’s a tough market out there and smaller names tend to get lost in the shuffle. And while most of the buzz about branding revolves around social media, for smaller firms, especially those that serve a local, maybe regional, market, adding event sponsorships to your overall strategy…