As Consumer Behavior Shifts, Pivot Your Marketing Strategy To Keep Up
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As Consumer Behavior Shifts, Pivot Your Marketing Strategy To Keep Up

ByElizabeth Willis

Market forecasts suggest the “digital diaspora” of COVID-19 is here to stay, at least in part, as consumers scrap their old routines in exchange for the digital amenities they enjoyed during quarantine. For some consumers, having discovered how to do more online has changed their appetite for in-person experiences altogether. But for others, especially those…

Post_Social_Media_Plan
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How To Use The P.O.S.T Method To Create Your Social Media Plan

ByJacqueline Hayes

Social media is an essential part of your inbound marketing strategy and a vital distribution channel for your marketing message. Due to its reach and accessibility, social media can help you effectively reach new audiences and strengthen relationships with existing ones by providing a steady drumbeat of content they find engaging and useful. But your…

choose the right social media for your business

How To Choose The Right Social Media Networks For Your Business

ByJacqueline Hayes

Social media has leveled the playing field. Businesses no longer have to wait for a publication to feature their products and services, or to publish articles that demonstrate thought leadership. Brands can go directly to consumers with their marketing message and get immediate feedback on how well they are executing that value in the marketplace….

Quick Five Minute Tutorial On Small Business Social Media Marketing
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Quick Five Minute Tutorial On Small Business Social Media Marketing

ByJacqueline Hayes

For many small businesses, whether or not they should be on social media isn’t the question. It’s figuring out which social media networks make sense for them to be on and what to do when they get there. And it’s a puzzle worth solving. The average person will spend nearly two hours a day on…

How Social Media Marketing & Paid Advertising Work to Boost Website Traffic

How Social Media Marketing & Paid Advertising Work to Boost Web Traffic

ByJacqueline Hayes

Despite the advent of new technologies, it’s getting harder to reach consumers. Not because they aren’t connected. It’s quite the opposite. Consumers are so connected that the large audience you want to reach is now fragmented, spread thin across numerous digital channels. For brands hoping to reach their audience online, they’re faced with two choices:…

tips on sustaining your brand on social media
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Surviving Social, 3 Must Haves To Sustain Your Brand On Social Media

ByJacqueline Hayes

Just being on social media isn’t enough. While it only takes a couple minutes to set up an account, it takes months to build up a credible presence. And it’s tempting to want to be everywhere because everyone else seems to be. It appears that peer pressure doesn’t end when we leave grade school. It’s…

Are You Connected to Your Connections: A Few Tips on How to Do Just That!

Are You Connected to Your Connections: A Few Tips on How to Do Just That!

ByJacqueline Hayes

To take a quote from social scientist and author Brene Brown, “Connection is why we’re here. It gives purpose and meaning to our lives.” If this weren’t true, social media wouldn’t be as popular as it is today. Connections are more than the number of likes or followers you have, but are based on relationships…

Break the Mold

ByJacqueline Hayes

Edwin Binney, along with his cousin, C. Harold Smith,  formed Binney & Smith in 1885. The company created many things, like a new type of black coloring used to make black car tires and later school supplies.  But at the gentle nudge of Edwin’s wife, a school teacher, Binney & Smith did the unthinkable.  In 1903, they created…