women-owned business Archives - Crayons & Marketers

Societal Movements Impacting Women’s Representation in Advertising

ByCrayons & Marketers August 26, 2021August 26, 2021

In 1920, the 19th Amendment was passed, granting women the right to vote after a long and hard-fought battle to establish equal rights. The suffragist movement was so polarizing that when the amendment passed, there was no fanfare. In 1971, fifty years after that momentous day in our nation’s history, U.S. Congress proclaimed August 26th…

How to Make Your Agency More Attractive to Diverse Suppliers

ByCindy R Hall February 24, 2021February 24, 2021

Calls for social justice last year shined a national spotlight on disparities in contracts awarded to diverse suppliers. While this may have been news to the broader community, minority, women, veteran, and LGBT- owned business enterprises have been calling foul for some time now. The federal government has achieved its goal of awarding at least…

3 Ways MWBEs Can Market More Effectively to Government Agencies

ByElizabeth Willis August 31, 2020January 26, 2021

Companies looking to do business in the public sector must first learn how to market their goods and services to government agencies. As in the private sector, government buyers are interested in knowing your capabilities, seeing examples of work, and learning more about your organization’s story. But despite best efforts, many minority and women-owned businesses…