The evolution of online marketing has given us more insight into consumer behavior than ever before. Like digital breadcrumbs, consumers leave behind hints and clues of their likes and dislikes as they travel around the web that brands can use to shape targeted outreach and potentially reduce wasted ad spend. But, taking advantage of this…
Crayons & Marketers founder and Nashville Black Chamber of Commerce member, Jacqueline Hayes, spotlight featured in Thursday, August 9 – 15 2018 issue of the Tennessee Tribune on page 7A.
The new year is ripe for breathing new life into age-old tactics. As a small business marketer, your templated emails and social media posts from last year probably need to be refreshed to keep pace with consumer expectations and generate funnel activity. But, you’re in luck. There’s one thing that marketing is never short on…
I’ve been an entrepreneur for over five years now. And to be honest, I didn’t grow up wanting to do that. After watching movies like “Baby Boom” and “Secret of My Success” I was 100% certain that I wanted to major in business in college, then graduate and get a corporate job in a tall,…
During the holidays, we pause to be grateful for the blessings in our lives and hopefully give the gift of being present with our families and friends. But this season, for some, can also stir up feelings of unhappiness and be a reminder of all the things we didn’t get around to doing this year….
Most business owners start the year with big plans. Now that we’re 45 days away from a new year, the pressure is on, and we’re all looking back over the past eleven months wondering where the time went. But, the beautiful thing about November is that during this time, we collectively celebrate a season of…
The perks of the holiday season are plentiful, as business owners anxiously await a few days off to spend with family and friends.  In fact, you’re downright giddy in anticipation of turning on your “out of office” and forwarding all calls to voicemail. But, as visions of sugar plums, holiday shopping, and football games dance…
Founder and Chief Marketing Strategist of Crayons & Marketers, Jacqueline Hayes, joins Pete Hendrix with SCORE on Business to discuss 90-day marketing plans, the importance of data-driven marketing strategy, and business certification and set-asides. Watch the entire SCORE on Business interview with Jacqueline Hayes
Setting boundaries, both professionally and personally, can be uncomfortable. Boundaries are those invisible lines you draw to help guard what’s important to you. Our lives are surrounded by a network of relationships and a series of commitments that push back against these boundaries, competing for your time and attention. If left unchecked, this pull on…
When Crayons & Marketers started five years ago, one of the biggest contributors to the company’s success was and still is collaboration. We are a full-service marketing company meaning, we cover marketing for our clients from end to end. So to be an expert at all those pieces would be a heavy lift. The strength…
The month of October is National Women’s Small Business Month. According to the 2018 State of Women-Owned Business Report commissioned by American Express, there are over 12 million women-owned businesses in the U.S., representing 40% of all businesses. We supply over nine million jobs and generate about $1.7 trillion in revenue. It’s well-known that small…
They’re easy to spot. Name badges hang around the necks of eager participants as they buzz around branded expo booths with a free tote full of swag and a hand full of business cards. Conversations develop around coffee stations. Selfies snap during breaks. Agendas outline breakout sessions, meet and greets, and keynotes, along with sponsored…