During the holidays, we pause to be grateful for the blessings in our lives and hopefully give the gift of being present with our families and friends. But this season, for some, can also stir up feelings of unhappiness and be a reminder of all the things we didn’t get around to doing this year….
Most business owners start the year with big plans. Now that we’re 45 days away from a new year, the pressure is on, and we’re all looking back over the past eleven months wondering where the time went. But, the beautiful thing about November is that during this time, we collectively celebrate a season of…
The perks of the holiday season are plentiful, as business owners anxiously await a few days off to spend with family and friends.  In fact, you’re downright giddy in anticipation of turning on your “out of office” and forwarding all calls to voicemail. But, as visions of sugar plums, holiday shopping, and football games dance…
Founder and Chief Marketing Strategist of Crayons & Marketers, Jacqueline Hayes, joins Pete Hendrix with SCORE on Business to discuss 90-day marketing plans, the importance of data-driven marketing strategy, and business certification and set-asides. Watch the entire SCORE on Business interview with Jacqueline Hayes
Setting boundaries, both professionally and personally, can be uncomfortable. Boundaries are those invisible lines you draw to help guard what’s important to you. Our lives are surrounded by a network of relationships and a series of commitments that push back against these boundaries, competing for your time and attention. If left unchecked, this pull on…
When Crayons & Marketers started five years ago, one of the biggest contributors to the company’s success was and still is collaboration. We are a full-service marketing company meaning, we cover marketing for our clients from end to end. So to be an expert at all those pieces would be a heavy lift. The strength…
The month of October is National Women’s Small Business Month. According to the 2018 State of Women-Owned Business Report commissioned by American Express, there are over 12 million women-owned businesses in the U.S., representing 40% of all businesses. We supply over nine million jobs and generate about $1.7 trillion in revenue. It’s well-known that small…
They’re easy to spot. Name badges hang around the necks of eager participants as they buzz around branded expo booths with a free tote full of swag and a hand full of business cards. Conversations develop around coffee stations. Selfies snap during breaks. Agendas outline breakout sessions, meet and greets, and keynotes, along with sponsored…
Jacqueline Hayes, Chief Marketing Strategist and Principal of Crayons & Marketers, joins Deniece Barnes, host of “IN THE KNOW” Radio Magazine Show, to share her take on building successful client relationships, marketing for results, and the importance of empowering the next generation of women entrepreneurs. Tune in to the entire show. LISTEN HERE
Social media is an essential part of your inbound marketing strategy and a vital distribution channel for your marketing message. Due to its reach and accessibility, social media can help you effectively reach new audiences and strengthen relationships with existing ones by providing a steady drumbeat of content they find engaging and useful. But your…
Social media has leveled the playing field. Businesses no longer have to wait for a publication to feature their products and services, or to publish articles that demonstrate thought leadership. Brands can go directly to consumers with their marketing message and get immediate feedback on how well they are executing that value in the marketplace….
Due to the sheer volume of users and potential reach, Facebook has become the largest online advertiser behind Google’s parent company, Alphabet. And they aren’t alone. Big business adoption of social media as a viable marketing channel has given brands unprecedented access to consumers and these platforms are responding. Social media giants like Facebook, Instagram,…