Social media is an essential part of your inbound marketing strategy and a vital distribution channel for your marketing message. Due to its reach and accessibility, social media can help you effectively reach new audiences and strengthen relationships with existing ones by providing a steady drumbeat of content they find engaging and useful. But your…
Social media has leveled the playing field. Businesses no longer have to wait for a publication to feature their products and services, or to publish articles that demonstrate thought leadership. Brands can go directly to consumers with their marketing message and get immediate feedback on how well they are executing that value in the marketplace….
Due to the sheer volume of users and potential reach, Facebook has become the largest online advertiser behind Google’s parent company, Alphabet. And they aren’t alone. Big business adoption of social media as a viable marketing channel has given brands unprecedented access to consumers and these platforms are responding. Social media giants like Facebook, Instagram,…
[Nashville, TN], July 24, 2018, Crayons & Marketers, a business specializing in full-service marketing and communications strategies, is proud to announce national certification as a Women’s Business Enterprise by the Women’s Business Enterprise Council – South, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). “Achieving WBENC Certification positions Crayons &…
Rallies, debates, fundraisers, going door-to-door, shaking hands, and kissing babies. These have all been long-standing elements of political campaigns since William McKinley’s 1896 presidential campaign created a methodical and organized bid for the White House and what is labeled the first “modern” campaign in history. Although the ability to connect and engage with voters is…
We’re excited to announce that we’ll be teaching the Social Media School for Business Series at Pathway Women’s Business Center during the month of August starting on August 9th. These interactive two-hour sessions will move beyond listing the popular social media platforms to explaining the business benefits of each platform and how they can add value to your…
One of the best ways to grow your email list and generate qualified leads for your business is to create content that appeals to a particular audience but isn’t readily available to them. The intent is not to shut them out, but to cultivate an engaged audience willing to exchange something valuable to them, like…
Social media is both a blessing and a curse for a variety of reasons. One major pro is that social media is a rapid way for brands to interact with millions of target customers. However, one wrong business move on social media can spread like wildfire, becoming impossible to retract or correct. Given the fast-paced,…
We are excited to be one of the 55 entrepreneurial experts sharing a few tips on the best organic marketing strategies any small business can use to help boost marketing ROI. Check out No. 29! Read Experts Weigh In: What’s Your Best Organic Marketing Strategy? Written by: Deborah Sweeney
Search engines, like Google, have evolved over the last few years with the goal of delivering the best possible experience for users. New algorithms have risen the bar for websites hoping to rank and issued tough penalties for sites trying to get over. The result is a highly competitive space in which keywords aren’t the…
Aspiring college graduates will soon be walking across the stage and accepting their long-awaited degrees. As tassels turn from right to left, these newly minted alumni will either begin their job search or embark upon a new career. Having grown up in the age of social media, these young 20-somethings are well connected and wield…
Sometimes social media strategy feels a little like your wardrobe. You find yourself knee deep in old methodologies and tactics that no longer fit or have gone out of style. Never have those changes been more evident than in recent updates to search engine algorithms committed to delivering the most relevant content to users and…