Sometimes social media strategy feels a little like your wardrobe. You find yourself knee deep in old methodologies and tactics that no longer fit or have gone out of style. Never have those changes been more evident than in recent updates to search engine algorithms committed to delivering the most relevant content to users and…
Cindy Hall joined Crayons & Marketers in November of 2017 but is no stranger to the advertising and marketing world. For more than 20 years, Cindy has worked in a multitude of advertising and marketing capacities from print advertising to digital marketing and loves the challenge of the ever-changing marketing landscape. In 2011, Cindy took…
Bizwomen Mentoring Monday is a nationwide speed mentoring, coaching, and networking event connecting women in business to the resources they need to develop professionally and personally. Chief Marketing Strategist, Jacqueline Hayes, seen here with mentee Ann Petersen, was honored to participate in this morning’s event. “I have been fortunate over the years to be mentored by…
For the past 30 days, my email has been inundated with subject lines littered with police car revolving light emojis alerting me to the “hottest marketing trends” coming down the pike in 2018. As a marketer, I understand the urgency as I, too, see trends on the horizon that will impact our client’s ability to…
“… women are more empowered, and showing that they are good leaders and entrepreneurs…” Chief Marketing Strategist and Principal of Crayons & Marketers, Jacqueline Hayes, shares with Joe Morris of the Nashville Ledger her hopes for greater diversity in executive leadership in key industries and increased opportunities for women business owners and minority owned businesses in the Nashville…
Your business website is one of the best tools to connect you with prospective buyers. Often, they will make decisions about your business based on what they see there. Because of that, business owners invest heavily in website design in hopes that they’ll make the best impression possible to lure buyers. Surprisingly, despite such an…
For many small businesses, whether or not they should be on social media isn’t the question. It’s figuring out which social media networks make sense for them to be on and what to do when they get there. And it’s a puzzle worth solving. The average person will spend nearly two hours a day on…
As small business owners, we all dream of a place where we don’t have to guess what people want or like to do. In this place, we have a 360-view of their favorite places to eat, drink, and play. We are invited into conversations among friends about pressures and pain points, brand fails, and unicorns….
The average person will spend nearly two hours a day on social media which adds up to a little over 5 years spent over a lifetime. And these times are expected to increase as social media networks become smarter and work harder to deliver experiences that consumers want to be a part of. For small…
Businesses of all sizes are facing unprecedented competition for sales. Consumers are more empowered than ever and are wielding it to command a better experience from brands. But getting in front of those prospective clients can be a challenge. Even with the borderless reach of digital marketing, the ability to connect to consumers who are…
The success of any marketing strategy is at the mercy of how well you understand the data it produces. Identifying and understanding the metrics relevant to your chosen marketing vehicle could be the difference between overspending on tactics that are ineffective or spending just the right amount and seeing a good return. Â For brands looking…
Adult consumers currently spend about two hours a day using mobile apps on their smartphones. So it comes as no surprise that many brands feel compelled to get a piece of that action by creating a mobile app for their business. But, creating the app is probably the easiest part. As of March 2017, there…