Creating systems for your business is perhaps one of the most important steps you can take to nudge your business toward profitability. As complicated as it sounds, developing systems is just another way of organizing your business operations. By defining the key functions you need to run your business, then developing processes and determining the…
For smaller organizations, trying to keep up with the pace of marketing is a challenge. Every day it seems like there’s something new to learn – a new social media platform or a new best practice for sending emails. But the breakdown of most small business marketing isn’t so much a failure to understand new…
Remember a time where you had no internet, no cell phone, no Google, no laptop, and an Atari was an advanced gaming system? Remember when you had to actually go outside and play? Read a book to entertain yourself because there was no such thing as an iPad? And binge-watching Netflix wasn’t even an option….
Millennials are major players in today’s economy. These sought after consumers will make up nearly half of the U.S. workforce by 2020. That’s just four years from now. Â With the smell of increased purchasing power lingering in the air, brands are hungry for the chance to capture their share of the predicted spending downpour. But…
Millennials use social media to shape their digital identities and avoid overly promotional brands  There was a time when our primary marketing conversations centered around attracting Baby Boomers. Today, when brands have conversations about how to generate new revenue for the business, it’s difficult not to include the 23 percent of consumers who make…
The way you visually present your brand plays an important role in how your audience experiences your brand. Consumers have a tendency to associate the attractiveness of your marketing with the quality of what you’re offering. This puts the pressure on you to create visual content that fills their bellies before they even take a…
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Have you ever been at a sporting event and seen someone you know sitting in a section nearby? It’s too loud for them to hear their phone, so what do you do? You holler their name, “Charlie!! Hey Charlie!! Over here!!” By now you’re standing and waving your arms like crazy until they see you….
The popularity of social networking sites like Pinterest and Instagram have set the tone for what people want to see and share on the web.  Yet, the majority of posts shared on platforms like LinkedIn and Twitter are just links despite the fact that studies show that visual content – photos and videos – are…
It’s something about those intricate patterns on the front of adult coloring books that consumers just can’t seem to resist. Be it paisley or geometric, flowers or fairies, consumers are trading their styluses for colored pencils, eager to add color to their mood. And who wouldn’t? Titles boast words like “mindfulness,” “relaxed,” and “tranquility.” And…
The tables have turned a little bit. During the hiring process, job candidates are usually the ones on the hot seat being drilled about everything from work experience to social media use. But companies today are starting to feel the burn themselves as more and more qualified job candidates shun conformity in favor of finding…
Establishing a relationship with a charitable organization often leads to multiple benefits for businesses. From boosting employee morale to added marketing exposure through cross-promotions, a mutually beneficial relationship between a company and a non-profit can lead to more than the rewarding feeling of helping others in need. Because cause marketing is the core of…
If you were to take a peek into the boardroom of a well-run nonprofit organization, you’d probably mistake it for that of a Fortune 500 for-profit company. Guided by purposeful leadership and careful management of threadbare resources, that nonprofit gets it done by crafting strategies that are true to the mission, thus helping them earn…