A diverse group of five individuals are gathered outdoors, engrossed in a lively discussion. They are holding and reviewing papers, with one woman in an orange jacket taking notes using a pen. The group appears cheerful and engaged, sharing a moment of collaboration and camaraderie amidst a city backdrop with trees in bloom.
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How to Grow and Sustain a Diverse Donor Base: A Quick Guide for Non-Profits 

ByBethany Anderson

Nonprofit organizations are tirelessly working to expand their reach and build support from new audiences. This need is becoming increasingly urgent as U.S. demographics change. By 2050, the population will reach a multicultural majority, with people of color comprising more than 50%. As a result, focusing on inclusive fundraising strategies to reach new donor communities…

Image of Black Business Boom CEO, Danielle McGee: National Black Business Boom - Equity in Supplier Diversity
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Black Business Month: Equity in Procurement 

ByBethany Anderson

In honor of Black Business Month, Jacqueline Hayes, founder & chief marketing strategist of Crayons & Marketers, sits down with Danielle McGee, the CEO and founder behind Black Business Boom, for a compelling discussion on equity in supplier diversity.  Danielle is an unwavering activist and advocate for Black entrepreneurship. Through her platform Black Business Boom,…

DIverse group of smiling college students
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How Inclusive Enrollment Marketing Can Help Schools Attract Diverse Students Post SCOTUS Ruling  

ByBethany Anderson

The recent Supreme Court ruling ending affirmative action in college admissions sent shockwaves through the landscape of higher education. Colleges and universities are charting a new path to bringing diversity to their campuses. It’s important to note, however, that while this unprecedented action curbs race-conscious admissions, it in no way should handcuff efforts to adopt…

Asian American Cultural Marketing
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Why Cultural Relevance Matters in Marketing to Asian American Consumers 

ByBethany Anderson

May is Asian American and Pacific Islander Heritage (AAPI) Month in the U.S., celebrating this vibrant community’s diverse culture, traditions, and contributions. Asian Americans, comprising only 7% of the population, are the fastest growing and most diverse ethnic group in the U.S. Chinese, Asian Indian, Filipino, Vietnamese, Korean, and Japanese make up 85% of the…

3 Proven Marketing Tips to Reach and Engage Women Consumers 
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3 Proven Marketing Tips to Reach and Engage Women Consumers 

ByBethany Anderson

Women consumers will account for 75% of discretionary global spending by 2028, making them one of the most influential consumer segments in the world. As the primary decision-makers for household purchases and with increasing economic power, women are transforming the marketplace and shaping the future of industries. Marketers who want to effectively engage with this…

The Benefits of Website Accessibility for CX and Risk Mitigation
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The Benefits of Website Accessibility for CX and Risk Mitigation

ByCrayons & Marketers

When organizations think about diversity and inclusion from a marketing perspective, that often boils down to ensuring that members of the four primary ethnic and racial groups – African American, Asian American, Hispanic, and non-Hispanic White – are represented in collateral pieces, on websites, and so on. Inclusive marketing is more nuanced than that, and…

Is Age A Part of Your Diversity Marketing Strategy
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Is Age A Part of Your Diversity Marketing Strategy

ByCindy R Hall

Diversity is often relegated to race. Some brands think they have checked the diversity box by showing black and brown faces in their brochures or commercial spots, and they’re wrong. Diversity is more than skin color, and there are many more ways in which people are different. Age is just one that is often overlooked….

inclusive marketing
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The Journey to Inclusive Marketing Starts With Understanding Your Audience

ByCrayons & Marketers

Identifying your target audience is one of the most challenging aspects of developing an effective marketing strategy. But it’s essential. If you are unsure about who your buyers are, it’s impossible to know what’s important to them, what motivates them, and why. Behind every need and want are cultural influences that help shape who we…

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Societal Movements Impacting Women’s Representation in Advertising

ByCrayons & Marketers

In 1920, the 19th Amendment was passed, granting women the right to vote after a long and hard-fought battle to establish equal rights. The suffragist movement was so polarizing that when the amendment passed, there was no fanfare. In 1971, fifty years after that momentous day in our nation’s history, U.S. Congress proclaimed August 26th…

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Black Business Month Courageous Comebacks Series: Tanya R. Hill, ForeverFresh

ByCrayons & Marketers

Black-owned businesses were hit hard by COVID-19 and the ensuing economic fallout.  But Black founders tapped into a well of resilience to forge a path forward. Some pivoted while others doubled down. The result is a renewed sense of purpose and a fresh perspective on building sustainable, marketable businesses. In celebration of National Black Business…

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Black Business Month Courageous Comebacks Series: Javan Cornelius, Shoeshine Media

ByCrayons & Marketers

Black-owned businesses were hit hard by COVID-19 and the ensuing economic fallout.  But Black founders tapped into a well of resilience to forge a path forward. Some pivoted while others doubled down. The result is a renewed sense of purpose and a fresh perspective on building sustainable, marketable businesses. In celebration of National Black Business…

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Black Business Month Courageous Comebacks Series: Thresette Briggs, Performance 3

ByCrayons & Marketers

Black-owned businesses were hit hard by COVID-19 and the ensuing economic fallout.  But Black founders tapped into a well of resilience to forge a path forward. Some pivoted while others doubled down. The result is a renewed sense of purpose and a fresh perspective on building sustainable, marketable businesses. In celebration of National Black Business…