In celebration of Hispanic Heritage Month, Jacqueline Hayes, founder and chief marketing strategist of Crayons & Marketers, talks with The Translation Team, a full-service translation company specializing in Spanish translations for the U.S. Hispanic consumer market. The company supports private and public companies in the education, marketing, and healthcare industries with multicultural communication efforts. TTT…
From touching college TV spots to “rebellious” car commercials, ads targeting Hispanics, the largest ethnic minority in the US, tend to be colorful, energetic, and bilingual. Bilingual advertising has become more prevalent in recent years, driven by several theories. One of the most common suggests[1] that marketing firms aim to reach two very specific groups:…
Hispanics are the largest minority group in the U.S. and far from a monolith. Hailing from over 20 countries of origin, U.S. Hispanics represent a rich tapestry of culture and diversity, not to mention over a trillion dollars in purchasing power. As the population of U.S. born Hispanics continues to grow, we see a shift…
Spanglish, a hybrid of English and Spanish, is widely spoken across the U.S. and prominent in bilingual communities. This term can be traced back to the Treaty of Guadalupe Hidalgo in 1848 and the Gadsden Purchase of 1853. Mexico’s northern lands claimed by the U.S. eventually became today’s Arizona, California, New Mexico, and others. The…
The success of your Hispanic marketing campaign hinges on your relationship with a qualified translation partner. This partner must understand the cultural nuances, rules, and mores present within Hispanic demographics and how these factors impact purchase behavior and brand affinity. Translating content from English to Spanish or any other language isn’t just about getting the…