SEO vs. PPC – Which is Right for Your Business? 
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SEO vs. PPC – Which is Right for Your Business? 

ByBethany Anderson

In this episode, colleagues from Crayons & Marketers, Bethany Anderson, content marketer, and digital media specialist Brandon Tubbs dive into the ongoing SEO vs. PPC debate. They address the essential question: should businesses put their money into one strategy or invest in a combination of strategies?   Digital marketing is evolving. For the best results,…

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Black Business Month Courageous Comebacks Series: Tanya R. Hill, ForeverFresh

ByCrayons & Marketers

Black-owned businesses were hit hard by COVID-19 and the ensuing economic fallout.  But Black founders tapped into a well of resilience to forge a path forward. Some pivoted while others doubled down. The result is a renewed sense of purpose and a fresh perspective on building sustainable, marketable businesses. In celebration of National Black Business…

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Black Business Month Courageous Comebacks Series: Javan Cornelius, Shoeshine Media

ByCrayons & Marketers

Black-owned businesses were hit hard by COVID-19 and the ensuing economic fallout.  But Black founders tapped into a well of resilience to forge a path forward. Some pivoted while others doubled down. The result is a renewed sense of purpose and a fresh perspective on building sustainable, marketable businesses. In celebration of National Black Business…

How to Make Your Agency More Attractive to Diverse Suppliers
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How to Make Your Agency More Attractive to Diverse Suppliers

ByCindy R Hall

Calls for social justice last year shined a national spotlight on disparities in contracts awarded to diverse suppliers. While this may have been news to the broader community, minority, women, veteran, and LGBT- owned business enterprises have been calling foul for some time now. The federal government has achieved its goal of awarding at least…

3 Ways MWBEs Can Market More Effectively to Government Agencies
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3 Ways MWBEs Can Market More Effectively to Government Agencies

ByElizabeth Willis

Companies looking to do business in the public sector must first learn how to market their goods and services to government agencies. As in the private sector, government buyers are interested in knowing your capabilities, seeing examples of work, and learning more about your organization’s story. But despite best efforts, many minority and women-owned businesses…