We are excited to be one of the 55 entrepreneurial experts sharing a few tips on the best organic marketing strategies any small business can use to help boost marketing ROI. Check out No. 29!
Written by:Â Deborah Sweeney
Hashtags are one of the most effective ways to expand your reach and grow engagement on social media. Yet despite being so commonly used, many small business owners and social media beginners don’t understand how to leverage them in their content strategy. What Are Hashtags? Known as the pound sign in a former life,…
Now more than ever, customers are swimming in an endless pool of information. Just about every topic you can think of is searchable online and findable on Google. Yet when it comes to solving their specific problems, many customers feel left to drift at sea, clinging desperately to our websites, social platforms, or physical locations…
Businesses are accustomed to operating in four quarters throughout the year. For retailers, however, tasked with meeting both in-person and online consumer demand, a fifth quarter has emerged. It’s proving to be a sweet spot for marketers during the holiday season. The fifth quarter or Q5 is powered by the growth of e-commerce. Online sales have experienced a boost in the…
The most amazing and sometimes depressing measurement to see on an analytics report is site duration. For many, that number is low. Perhaps a minute or two? Or less – 30 seconds! And when you think of all the time, effort, and money you put into building your site, people have the nerve to click…
Photo courtesy of Belmont.edu Celebrating Women’s Entrepreneurship Day at Belmont University “Women Do it Differently – Tips from Some of the Best in the Business” Featuring Connie McGee, Van Tucker, Jacqueline Hayes, and Linda Rebrovick In celebration of Women’s Entrepreneurship Day, part of Global Entrepreneurship Week, we will be hosting a panel of local women…
Remember the 2023 Hollywood writers’ strike? Fair pay was a factor, but the writers were fighting for more. They were defending the essence of storytelling in an era dominated by algorithms and rapidly evolving technologies like artificial intelligence. Marketers face a similar challenge: how to leverage the power of artificial intelligence to power brands without…