We are excited to be one of the 55 entrepreneurial experts sharing a few tips on the best organic marketing strategies any small business can use to help boost marketing ROI. Check out No. 29!
Written by:Â Deborah Sweeney
Remember the 2023 Hollywood writers’ strike? Fair pay was a factor, but the writers were fighting for more. They were defending the essence of storytelling in an era dominated by algorithms and rapidly evolving technologies like artificial intelligence. Marketers face a similar challenge: how to leverage the power of artificial intelligence to power brands without…
From touching college TV spots to “rebellious” car commercials, ads targeting Hispanics, the largest ethnic minority in the US, tend to be colorful, energetic, and bilingual. Bilingual advertising has become more prevalent in recent years, driven by several theories. One of the most common suggests[1] that marketing firms aim to reach two very specific groups:…
It’s official. Spring is on the horizon and warmer days are ahead. Time for daffodils and buttercups, yard sales and remodeling. Time to clean out the closets and de-clutter the work shed, pull up the weeds and plant the garden. It’s indeed time for new beginnings. And as a small business owner, what better way…
“Buy Now!” “Subscribe today.” “Sign Up!” Each of these little gems is examples of what is commonly known as a “call to action,” or CTA. When clicked, they invite the reader to exchange a little more information for access to things like special offers, event registration, or newsletters. Hands down, when crafted just right, they…
Hashtags are one of the most effective ways to expand your reach and grow engagement on social media. Yet despite being so commonly used, many small business owners and social media beginners don’t understand how to leverage them in their content strategy. What Are Hashtags? Known as the pound sign in a former life,…
The recent Supreme Court ruling ending affirmative action in college admissions sent shockwaves through the landscape of higher education. Colleges and universities are charting a new path to bringing diversity to their campuses. It’s important to note, however, that while this unprecedented action curbs race-conscious admissions, it in no way should handcuff efforts to adopt…