Why Hire A Digital Marketing Agency
| | | | |

Why Hire A Digital Marketing Agency to Run Your Marketing Campaigns

The past two years have stretched many small businesses to the brink. Store closures, layoffs, and uncertainty coupled with COVID concerns made doing small business even harder. But small businesses have, once again, proven resilient, taking on new ways of doing business to continue meeting the needs of their clients while re-imagining how their teams…

Pay Per Click Blog
| | | | | |

Are Pay-Per-Click Ads The Right Choice For Your Business?

First let’s answer the question, what is pay-per-click, more commonly referred to as PPC? PPC is a form of internet marketing in which the advertiser pays a fee each time one of their ads is clicked. Think of it as buying visits to your website as opposed to earning those visits organically through search engine…

App Tracking
| | | | | |

How Changes in iOS App Tracking Affects Marketers and Safeguards Consumer Privacy

When Apple announced plans to release its iOS 14.5 update, widespread panic spread among digital marketers. The upgrade implemented App Tracking Transparency (ATT). This gives users the option to opt-in or out of allowing other apps to “track” their phone usage, including digital behavioral patterns. So essentially, if users opt-in, advertisers can track where they…

Digital Advertising Politics Blog
| |

Digital Advertising: The Impact on Political Campaigns

Rallies, debates, fundraisers, going door-to-door, shaking hands, and kissing babies. These have all been long-standing elements of political campaigns since William McKinley’s 1896 presidential campaign created a methodical and organized bid for the White House and what is labeled the first “modern” campaign in history. Although the ability to connect and engage with voters is…